Year: 2019


Specialist ABM Consultancy Strengthens Strategic B2B Services

12 November 2019, London – Selbey Anderson has strengthened its strategic business-to-business marketing services by launching a consultancy specialising in strategic account-based marketing (ABM). Called Incubai Consulting, the new firm is led by Samantha Andrews, who has held senior positions at two of the UK’s leading ABM agencies.


Flagship Sails Into The Selbey Anderson Group

Selbey Anderson Acquires Flagship

24th July 2019, London – Selbey Anderson is delighted to announce that it has completed its fourth acquisition since launching the company in December last year. The purchase of Flagship Consulting also represents its second PR agency and joins Greentarget, which it acquired in April. Although Selbey Anderson is not targeting the PR sector specifically, it is drawn to agencies that are well managed and have consistent revenue streams. Both Flagship and Greentarget meet those criteria.


Selbey Anderson acquires Greentarget UK

Selbey Anderson acquires Greentarget

10th April 2019, London – Financial services communications consultancy, Greentarget Limited, has been acquired by Selbey Anderson, an investor in fast-growing, boutique agencies. Joint Managing Directors, Jeff Watt and Dafina Grapci-Penney, will continue to lead the 20 person team, based in the City of London.


Fast Start for Selbey Anderson

Selbey Anderson has acquired three agencies within three months of opening its doors for business. The three agencies are drawn from across the creative spectrum and collectively employ thirty-two staff with annualised revenues of £4.2million. The three agencies, which were acquired during December, January and February, are; Greentarget, Orckid and Hartley-Stone.


Why marketing M&A risk models are upside down?

Small companies are the pride of Britain. Adam Smith knew this. Writing The Wealth of Nations, he meant it as a compliment to our entrepreneurs when he called us a nation of shopkeepers. What was true then is true today too. We’re an entrepreneurial nation, teeming with merchants – people who create wealth by creating products and services.


Frictionless Client Relationships? We’ll Netflix that!

Friction is one of those words that gets bandied around in business. And usually out of context. Most of us were probably first made aware of it in a physics class when we were taught how it translated into ‘resistance that one surface or object encounters when moving over another’.