Month: January 2019

Why marketing M&A risk models are upside down?

Small companies are the pride of Britain. Adam Smith knew this. Writing The Wealth of Nations, he meant it as a compliment to our entrepreneurs when he called us a nation of shopkeepers. What was true then is true today too. We’re an entrepreneurial nation, teeming with merchants – people who create wealth by creating products and services.

Frictionless Client Relationships? We’ll Netflix that!

Friction is one of those words that gets bandied around in business. And usually out of context. Most of us were probably first made aware of it in a physics class when we were taught how it translated into ‘resistance that one surface or object encounters when moving over another’.