Month: April 2020
Drum Horse is a business services provider that lets creative agencies outsource their back office and middle office functions to us so they can focus the agency’s attention on ‘front of house’.
‘B2B marketing that’s more creative, more valued and more commercially successful’. That’s the mission Russ Powell, MD of Sharper B2B Marketing, our newest agency, has set himself.
Think like a bull, not a bear. After shoring up key accounts, all of marketers’ immediate work should focus on just two things. One; make it easy for people to find you themselves and two; make sure you’ve got the mechanisms in place to encourage referral.
Being in the marketing business, a lot of my friends are asking me how we are coping through this crisis. They have heard that the first thing that marketing budget is the first things that gets cut in hard times. Like many simple sayings, this saying is too simple.