Month: April 2020

Survival is Good – Profit is Better

Think like a bull, not a bear. After shoring up key accounts, all of marketers’ immediate work should focus on just two things. One; make it easy for people to find you themselves and two; make sure you’ve got the mechanisms in place to encourage referral.

Be Careful What You Cut…

Be Careful What You Cut | Selbey Anderson Ltd

Being in the marketing business, a lot of my friends are asking me how we are coping through this crisis. They have heard that the first thing that marketing budget is the first things that gets cut in hard times. Like many simple sayings, this saying is too simple.