Month: May 2020


Same Consumers Different Attitude

The Battle of Britain. D Day. Covid-19. Will the nation’s reaction to the current pandemic define us as much as other episodes in our history? I think so. Here’s why. When we emerge from this period of self-isolation, we’ll be a changed nation. Probably for the better and one that marketers and their brands will need to react to – swiftly – if we are to continue to ‘catch the mood’. Here’s a few things we’ll need to factor into our revised marketing strategies.