Month: July 2020
Agency culture. Two words that will be spoken or written about innumerable times, probably even while you’re reading this blog.
Many agencies are in a febrile state right now. Holding onto existing clients at all costs has probably replaced trying to find new, new clients. What is a new, new client anyway and why can’t it just be a new client?
It turns out that there are consistent performance indicators that agency leaders can use virtually to ensure financial security. In case you haven’t come across them, I’ve laid them out here.
Time was when professional trade bodies acted as cheerleaders for their industry. Not anymore if the interview Francis Ingham, director general of the PR trade body PRCA recently gave is anything to go by. In his rather doom-laden interview on the PRMoment podcast Francis predicted that the PR industry would lose 5,000 jobs owing to Covid.