Breaking new ground in brand and ABM

Digital Radish is the award-winning brand and ABM agency for high-growth technology businesses. It works with change-making B2B clients at moments of strategic transition, helping them to take advantage of business opportunities and break new ground. In 2021, Digital Radish won Agency Of The Year at the B2B Marketing Awards by focusing on what was best for clients and employees, rather than on metrics like profit and revenue

Marketing roots

Digital Radish was formed in 2013 by Lorna Charlish and Renaye Edwards, two client marketers who wanted to create an agency driven by strategic direction and complete client commitment, where no one gets the Sunday blues.

The agency’s ethos is that if you put people first, the results will follow, and the passion, talent and dedication of the team has been the backbone of Digital Radish’s rapid growth ever since.

Meet the Radishes

The Radishes are forward-thinkers, go-getters and first-on-the-dance floor types who love what they do. Their people-first approach has resulted in B2B Marketing Awards every year since the agency’s inception and incredible client feedback. Strategists, planners, creatives and storytellers, all committed to helping B2B businesses take hold of opportunity with both hands.

The freedom to do what’s best

A relentless focus on culture permeates everything Digital Radish does. The team are empowered to make key strategic decisions that drive both career progression and the agency’s growth. Guided by analytics spanning wellbeing, CSR and work-life balance, the agency has successfully aligned the happiness of people with better results for clients.

Services

ABM (Account Based Marketing) 

With a focus on creative differentiation and commercial realities, Digital Radish’s ABM programmes help clients stand out and scale at speed. Designed for businesses with high-value customers, complex propositions and decision-making units, Digital Radish finds the right ABM approach and execution for you, be it 1:1, 1:few, 1:many or a blend.

Brand

Digital Radish uses insight from customers, stakeholders and the wider market to develop B2B brand strategies and visual and verbal identities that capture what is distinctive to customers and differentiated in the market. As both brand and ABM experts, Digital Radish know how to build brands that will deliver commercially, setting you up for growth.

Creative Campaigns

Creative campaigns and content strategies that capture what makes you unique, and most importantly your audience’s attention. Always based on a big idea, Digital Radish’s content strategies unearth your unique voice and then nurture your audience through a storytelling journey.

Agency Management

Lorna Charlish: Director

With 18 years’ B2B marketing experience directing the marketing for global technology, data and fintech businesses, Lorna’s focus is ABM for high growth tech clients, particularly analytics, big data and digital transformation

Renaye Edwards: Director

Renaye has 15 years’ agency and in-house marketing experience, having directed marketing in global technology, data and consultancy businesses. Her client side experience helps her create effective go-to-market strategies needed to grow businesses at rates that break records.

Adam Greener: Associate Director

Adam has over 25 years’ B2B marketing experience, with over 10 as the strategic lead on globalprograms for brands inc. Atos, Cognizant, Cisco, Infosys, FIS, Dell, RBS, TCS, Servicenow.

Matty Burrows: Creative Director

Matty develops award-winning brands and creative campaigns for Digital Radish’s always-delighted clients. He brings a consumer mindset to creativity in B2B, having worked with clients including Disney and Sky.

Sarah Purvis: Head of Messaging

Sarah helps complex brands tell new stories. Her focus is in developing content strategies, creative campaigns and brand messaging for B2B tech businesses that truly differentiates

Chris Willocks: Strategy Director

Chris has over 11 years’ B2B marketing experience, having worked with many big tech clients includingCisco and Microsoft and at agencies including Saatchi and Saatchi and McCann. His focus at DigitalRadish is delving clients’ products and the industry to inform strategic marketing direction.

Ellie Mitchell: Client Services Director

Ellie has worked in agencies and in-house marketing teams for over 15 years, and combines her B2Band B2C experience from a range of industries to deliver world-class creative experiences across ABM, strategy, brand, and campaign execution.

Non-executive directors and advisors

dom hawes

Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

simon quarendon

Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.