Financial Services PR | Content | Strategy | Thought Leadership | Crisis Communications | ESG | Corporate PR

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Financial Services PR

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Greentarget is an integrated communications consultancy and City public relations firm for the finance industry of the future.

Greentarget’s highly specialised team is unique due to its deep sector expertise. The firm helps the world’s leading financial services firms tell their stories with purpose and credibility.

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Deep expertise in Financial Services PR

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Greentarget sits at the intersection of finance and technology, giving it unique DNA.

The firm has deep expertise in banking, financial market infrastructure, fintech, investment management and professional services to the City’s financial community. Greentarget’s reputation is evidenced by its long-standing relationships with banks, brokers, FMI, investment managers, legal firms and consultants.

In an increasingly complex environment, Greentarget’s expert advice helps businesses raise awareness, build reputations and manage crises. Greentarget is helping shape the future of financial executive leadership.

Global Scope from a City of London base

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Based in London, Greentarget is a truly global agency. Its clients are financial institutions from across the continent of Europe, North America and many emerging markets across the world.

Through the Selbey Anderson network of partner agencies Greentarget manages global media and financial PR communications underpinned by local market expertise.

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People with deep exertise

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Greentarget is unashamedly particular about finding the best communicators with a passion for finance and technology. Client relationships are the lifeblood of the business, and the company blends a healthy combination of discretion and fun to deliver exceptional work. Whether the brief is communications consultancy, risk management, ESG consulting or financial services PR, Greentarget’s deep expertise is hard to rival.

In a highly specialist and complex industry, its tech-centric and modern approach makes Greentarget the perfect integrated communications partner to the finance industry.



Greentarget is led by a former financial services PR and journalist and adopts a newsroom approach. Greentarget’s newsroom drives content campaigns by identifying the important macro, reputation and regulatory trends. It then develops authoritative and credible content to engage clients’ most valued audiences.


Greentarget is about more than financial PR. Its expert leadership team helps clients execute strategies that drive diversity and inclusion (D&I), gender equality, and the wider ESG agenda. As early adopters of the highest standard of ESG compliance, almost all of Greentarget’s clients are ESG leaders.


Greentarget regularly develops bespoke thought leadership events. Whether in-person or virtual, events help clients communicate directly with the audiences, they most want to reach.

Financial Services PR

Whether acting as an outsourced public relations department or supporting your in-house team, Greentarget’s consultants are experts in managing media relationships. The team’s extensive journalists and industry analyst network helps clients to maximise the impact of PR campaigns and media outreach.


Greentarget’s financial communication training covers many bases: from challenging mock interviews to writing workshops designed to take teams inside the mind of a financial PR journalist. Greentarget offers an array of training courses that upskill employees, help them become better advocates, and fulfil corporate compliance requirements.


Greentarget helps clients navigate crises and geopolitical issues. Over the last two years financial market, epidemiological and now geopolitical upheaval has disrupted business as usual. Greentarget helps clients develop impactful policy and regulatory communications and advises on reputation management, people & change communications, and other internal campaigns.


As part of the Selbey Anderson group, Greentarget regularly reaches into its sister and partner agencies to deliver truly integrated campaigns. Selbey Anderson combines Greentarget’s deep City expertise with highly specialised digital marketing and development capabilities. s.


Whether you’re a start-up, an established institution, or a recent merger, if sector expertise matters to you, Greentarget should be on your roster. The DifferencemakersTM in financial services communications, Greentarget understands the nuances, restrictions and opportunities of positioning businesses in highly regulated markets.


Greentarget’s consultants engage with clients’ most influential leaders and experts to derive the most engaging themes according to the current news cycle, as well as the topics that will be most effective drivers toward achieving organisational goals.

Agency Management

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Dafina Grapci-Penney: Managing Director

Dafina advises some of the world’s leading financial institutions operating at the intersection of finance and technology on their communications strategies. Specific areas of expertise include banking, asset management, capital markets, market infrastructure and professional services.

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Jeff Watt: Managing Director

Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes.

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Jamie Brownlee: Director

Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech.

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Melissa Rowling: Director

Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management.

Non-executive directors and advisors

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Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.