Integrated Communications Agency

Greentarget is a leading communications consultancy advising the global financial industry. Greentarget’s highly specialised and expert team helps financial and professional services firms tell their stories with purpose and credibility.

DNA

Greentarget sits at the intersection of finance and technology, giving it unique DNA.

This specialist combination underpins the company’s reputation to deliver expert communications advice to some of the finance world’s most influential financial institutions. In an increasingly complex environment, Greentarget’s expert advice helps to shape the future of financial executive leadership.

SCOPE

Greentarget is a truly global agency, proud to work with financial institutions based in the UK, Europe and the USA in addition to many emerging markets globally.

Through its network of sister agencies throughout the USA (including New York, Chicago and San Francisco) and industry specialists, Greentarget can deliver a global communications perspective with local market expertise.

PEOPLE

Greentarget is unashamedly particular about finding the best communicators with a passion for finance and technology. Client relationships are the lifeblood of the business and Greentarget blends a healthy combination of discretion and fun to deliver exceptional work.

In a highly specialist and complex industry, its tech-centric and modern approach makes Greentarget the perfect integrated communications partner in the finance industry.

Services

CONTENT

Led by a former financial services journalist and adopting a newsroom approach, Greentarget identifies the important macro, business and regulatory trends and develops authoritative and credible content to engage clients’ most valued audiences.

CSR

Greentarget partners with clients to build communications strategies that ensure their initiatives progressing diversity and inclusion (D&I), gender equality and ESG actions are elevated and amplified.

EVENTS

Greentarget develops bespoke thought leadership events, both in person and virtual, that help clients communicate directly with the audiences they most want to reach.

PUBLIC RELATIONS

Greentarget’s consultants are experts in managing relationships with journalists and industry analysts to maximise the impact of media outreach, then monitoring coverage to benchmark and adapt ongoing public relations strategy.

TRAINING

From challenging mock interviews to writing workshops designed to take teams inside the mind of a journalist, Greentarget offers an array of training courses that upskill staff, help them become better advocates and fulfil corporate compliance requirements.

CRISIS COMMUNICATIONS AND SPECIAL SITUATIONS

Greentarget helps clients navigate crises and geopolitical issues such as Brexit by developing impactful policy and regulatory communications and advising on reputation management, people & change communications and other internal campaigns.

DIGITAL INTEGRATION

Greentarget complements client communications with multi-channel digital strategy designed to amplify message and engage desired audiences.

POSITIONING AND STRATEGY

Whether you’re a start-up or an established institution, Greentarget can helps craft and articulate key messages and launches and implements impactful, multi-channel campaigns designed to build awareness, generate momentum or reaffirm the value of clients’ unique propositions.

THOUGHT LEADERSHIP

Greentarget’s consultants engage with clients’ most influential leaders and experts to derive the most engaging themes according to the current news cycle, as well as the topics that will be most effective drivers toward achieving organisational goals.

Agency Management

Dafina Grapci-Penney: Managing Director

Dafina advises some of the world’s leading financial institutions operating at the intersection of finance and technology on their communications strategies. Specific areas of expertise include banking, asset management, capital markets, market infrastructure and professional services.

Jeff Watt: Managing Director

Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes.

Jamie Brownlee: Director

Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech.

Melissa Rowling: Director

Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management.

Non-executive directors and advisors

Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.