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Integrated Communications Agency
Greentarget is a leading communications consultancy advising the global financial industry. Greentarget’s highly specialised and expert team helps financial and professional services firms tell their stories with purpose and credibility.
Greentarget sits at the intersection of finance and technology, giving it unique DNA.
This specialist combination underpins the company’s reputation to deliver expert communications advice to some of the finance world’s most influential financial institutions. In an increasingly complex environment, Greentarget’s expert advice helps to shape the future of financial executive leadership.
Greentarget is a truly global agency, proud to work with financial institutions based in the UK, Europe and the USA in addition to many emerging markets globally.
Through its network of sister agencies throughout the USA (including New York, Chicago and San Francisco) and industry specialists, Greentarget can deliver a global communications perspective with local market expertise.
Greentarget is unashamedly particular about finding the best communicators with a passion for finance and technology. Client relationships are the lifeblood of the business and Greentarget blends a healthy combination of discretion and fun to deliver exceptional work.
In a highly specialist and complex industry, its tech-centric and modern approach makes Greentarget the perfect integrated communications partner in the finance industry.
Dafina Grapci-Penney: Managing Director
Dafina advises some of the world’s leading financial institutions operating at the intersection of finance and technology on their communications strategies. Specific areas of expertise include banking, asset management, capital markets, market infrastructure and professional services.
Jeff Watt: Managing Director
Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes.
Jamie Brownlee: Director
Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech.
Melissa Rowling: Director
Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management.
Non-executive directors and advisors
Dom Hawes-Fairley: Director
Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.
Simon Quarendon: Director
As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.