Strategy | Brand | Creative | Digital | Design | Fulfilment

ignifi logo


ignifi divider

IGNIFI sparks and sustains successful brands in healthcare, wellbeing and active lifestyle. Our flexible, friendly attitude is coupled with the expertise and grit to get things done, and done well.

ignifi title group i


ignifi divider

IGNIFI is a creative digital agency working exclusively in human and animal health for market and category leading businesses in the UK and Europe.

We build long-term, mutually beneficial relationships with brands and companies who are advancing health and wellbeing and require omnichannel communications excellence to attract, engage and motivate their customers to act.


ignifi divider

Based in the North of England, we, like our global clients, are unlimited by geography. Quality work travels well and we work with global and local brands, stakeholder organisations, HCPs, payers, influencers, patients and consumers.

We deliver across multiple channels including specialist digital platforms like Veeva and Articulate.

ignifi office
ignifi people


ignifi divider

Our well-rounded, 25-strong unit offers marketing, business, creative, design, digital and life science disciplines, dovetailed by a first-class client services team and an ethos of do more and do it better. We go the extra mile.

What clients say about IGNIFI

ignifi divider

I’ve just reviewed our new website and it looks incredible! The clarity of the messaging is superb in terms of explaining a complex subject. This really sets a bar for rare disease communications. Well done all – really impressive.

EMEA Marketing Director

Global Pharmaceutical Company

I wanted to say a huge THANK YOU for all your hard work and support – it really is appreciated, we managed to launch with all materials copy-cleared for a successful launch, including the DSA, leave piece, banner stand, box stands, deployment book, RMP materials mailer, Patient pad, Dear Dr letter, SPC cover, training slides, SPC validation, RMP materials to the MHRA, the Letter to the DoH, and the API, which is fantastic work, along with the task I always fear the most of putting the DSA into Veeva!

Brand Manager

Global Pharmaceutical Company

I cannot tell you how much easier your team makes my life on a daily basis whilst being a joy to work with. Their flexibility, professional approach and speed of delivering high quality work is something I honestly do not see in any other agency. Not only that, but their willingness to work with other agencies to contribute to overall success is incredible. Awesome to work with you!

Consumer Health Brand Manager

Global Nutrition Company

Thanks for your scrupulous eye for detail and for being so proactive, organised and dedicated. Working with you is a delight. If only all agencies instilled me with the same confidence and peace of mind as you do.

Channel Strategy Manager

Infant Nutrition

Of all the campaigns I’ve worked on, this has been the smoothest-run. Exceptionally well received, approved across the board and the sales force are behind it all the way. I’m delighted you’re on my team.

Brand Manager

Global Top 20 Pharma Company

Excellent work – THANK YOU! It’s accolade itself to get such positive comments from our global science director as she really only ever hands out compliments to those truly deserving it. Please do share with your team as this has been a great effort by you all.

Global Training Lead

Biopharmaceutical Company



If the goal is lasting change, time spent round the planning table is rarely wasted. Our experienced team have worked closely with some of healthcare’s biggest brands, designing integrated strategies based on market intelligence and drawing on the full comms toolkit to plot successful outcomes.


We exist to spark and sustain successful brands, from creating brands for new products to reinvigorating longstanding brands with new campaigns. Our fresh perspective and analytical approach helps optimise brand equity and potential. Plus, we’re great at getting under the skin of what will engage even the most complex audience.


Being able to come up with a genuinely arresting creative idea that will carry a campaign or convey a proposition is something our clients really value. We’ve got the mix of inventiveness, imagination and dogged determination it takes to keep going until your gut (and market insights) tell you ‘this is the one’.


Our specialists create digital assets that do all sorts of jobs: Digital sales aids and remote detailers that make marketing customer centric, banner ads that pique even time-poor HCPs’ interest, intuitive websites that keep visitors coming back, apps that help HCPs and patients manage long-term conditions, animations that educate and social media content to drive a conversation.


Draw your audience in. Capture their attention. Gain their confidence. It’s all about finding the right words. Our professional writers do just that. Be it technical, strategic or promotional, we craft copy to help you communicate effectively whatever the medium or purpose – be it advertising, education, information or conversation.


There’s a real knack to translating a creative concept into ‘real life’ content. Making it easy-to-digest is a given; there’s the added need to shape brand perception, to convey ideas and messages logically and to do so efficiently – whatever the medium. Our design team marries visual flair with an eye for detail and a passionate approach that keeps brand identity front and centre.


Production of printed materials, storage, online management of sales force inventory, digital asset management, bespoke ordering and worldwide distribution from 1 to 100 different addresses to daily deadlines. For 30 years we’ve managed all this for our clients, delivering peace of mind and marketing momentum.

Agency Management

ignifi divider
dave ignifi

Dave Watson: Managing Director

Dave provides strategic and creative insight for IGNIFI clients and helps ensure the team delivers exceptional service to clients. An English graduate and FCIM marketer, he has enjoyed over 25 years in advertising, working in a variety of creative and strategic roles, working on UK and international campaigns for major global clients.

rob ignifi

Rob Phillips: Managing Director

Rob is an experienced and enthusiastic, FCMA qualified finance professional with proven skills in business improvement. 30+ years experience in media and communication companies, gives him great familiarity with the operational intricacies of this sector and the importance of enabling a high performance culture.

sarah ignifi

Sarah Thompson: Account Director

Sarah provides project direction and strategic insight to support the development of omni-channel campaigns for IGNIFI’s key human and animal health pharmaceutical clients on both an international and local level. A languages graduate, Sarah is also an experienced CIM marketer, having worked on both client and agency sides – more than a decade of which has been enabling IGNIFI clients.

john ignifi

John Horn: Operations Director

John is responsible for the delivery of service excellence across all IGNIFI operations, people & process development and continuous improvement. With over 25 years of experience in a variety of client service and management roles, his areas of expertise span customer care, management information systems, resource planning, team and performance management, supplier and production management.

Non-executive directors and advisors

ignifi divider
dom hawes

Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

simon quarendon

Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.