Clever Strategic Thinking | Wonderfully Creative Campaigns | M.A.T.E (Marketing Automation and Tech Expertise)

B2B Marketing Agency

Sharper B2B Marketing is focused on giving B2B tech brands and their marketers fresh ideas and firepower. Sharper brings deep and varied client-side experience to a modern agency and everything they do is to fulfil their mission of making B2B marketing as a whole more creative, valued and commercially successful.

DNA

Sharper has been built on the fundamental belief that B2B marketing succeeds when big ideas and creative thought come together.

This combination creates impactful B2B strategies and campaigns that demonstrate the value of marketing departments everywhere. Sharper focuses on the people, not the corporation, and delivers work that makes clients famous, driving greater revenue and commercial success.

SCOPE

With brand-side experience across the entire B2B tech spectrum, Sharper supports clients across 3 key pillars of B2B marketing.

Whether it’s clever strategic thinking, wonderfully creative campaigns, or the need to get to grips with MarTech, Sharper delivers greater B2B marketing value at every stage of the sales funnel. This end-to-end support set Sharper apart from the rest.

PEOPLE

Sharper’s founding team has created a fresh, modern B2B agency in their image. With extensive client-side experience at some of the most high profile technology companies in the world, Sharper’s staff clarify the complex world of B2B marketing.

Sharper is building a team of people who bring a human (and humorous) approach to B2B marketing – communicating to decision-makers, not their job titles.

Services

CLEVER STRATEGIC THINKING

For when you need fresh perspectives, experienced back-up, or answers to brand new questions. Covering everything from foundational marketing strategy to a virtual CMO relationship, Sharper use the wealth of their experience to help clients think differently (and better) about their B2B marketing.

M.A.T.E. (Marketing Automation and Tech Expertise)

For when you need to navigate the MarTech minefield and get your tech working for you – not the other way round. Sharper give you the practical advice and grounded guidance to make sense of your “Tech Stack” and then use it to create meaningful value for your business.

WONDERFULLY CREATIVE CAMPAIGNS

For when you need killer creative ideas and ROI-obsessed activities that get (and then keep) the attention of the right people. Sharper treat buyers like actual people, not corporate droids and blend fun, engaging approaches with the best of behavioural science to deliver measurable and repeatable results.

THE WORKS

For when you need more than just “the services”, but a great agency partner who’ll always have your back. Sharper act as a living, breathing extension of your marketing team continually supporting you and delivering on a shared view of what good looks like.

Agency Management

Russ Powell: Managing Director

Russ is Sharper B2B’s marketing heavy-weight and Founder/MD. He’s a career marketer, having spent a decade or more client-side for some tech brands you will have definitely heard of and plenty you won’t. Russ created Sharper to overcome frustrations he’d felt whilst client-side; lack of creativity, undervalued marketing functions, and weak commercial awareness. He’s fixing what’s broken, one client at a time.

Non-executive directors and advisors

Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.