Full-service creative consultancy

A full-service creative consultancy helping brands grow with purpose. Unity consistently delivers award-winning work for a range of blue-chip clients with a focus on progressive brand communication and engagement.

DNA

The agency’s ethos like its name is to build strong and enduring connections between brands and people through shared values and consistent behaviour. It has pioneered a more humanistic approach to marketing with an emphasis on meeting audience needs and blending marketing science with creativity and imagination to drive value for its clients.

Today’s consumers don’t just buy brands, they buy in to them, seeking out those whose values are aligned with their own.

Unity is dedicated to helping brands that want to step up to this challenge.

SCOPE

Unity is at home delivering campaigns in single markets, multiple markets or globally through its extensive affiliate network. It often takes a lead role in crafting and managing multi-country programmes and campaign planning, management, execution and evaluation.

It often takes on consulting assignments which solve higher-level business problems or create new opportunities for brands including; unlocking new audiences, brand re-boots, NPD, and stakeholder and community engagement.

It has an integrated and extensive network of partners ranging from data and behavioural science to research, event production, content creation and influencer marketing to name a few.

PEOPLE

Unity’s team is diverse and multi-disciplinary coming from a range of backgrounds. They all share a common belief in the power of joined-up thinking and working collaboratively. We bring data and behavioural scientists together with planners, consultants, designers, communications experts (PR, Social, Paid) producers and client partners as well as a host of others.

Services

DATA & BEHAVIOURAL SCIENCE

Unity’s data and behavioural science team help clients quickly understand consumer and audience behaviour, attitudes and need states to unearth actionable insights that drive effective campaigns. It also regularly tracks emerging cultural trends and new audience segments.

BEHAVIOUR CHANGE

We are adept and experienced in driving behaviour change with a wide range of audiences leveraging our deep understanding of behavioural science, nudge theory and critical engagement.

CREATIVE

We have built a fully functioning design and production studio capable of delivering they highest quality visual communication including re-branding, brand implementation, own channel content, film, animation and podcasts.

BRAND EXPERIENCE

From concept development to execution across both digital and live environments, Unity is well placed to drive value through direct engagement of audiences in the real or virtual world.

STRATEGIC CONSULTING

Unity’s consulting practice offers a range of services to clients including segmentation, audience mapping, go-to-market strategies, brand strategy, NPD, brand purpose definition and implementation and ESG and community engagement strategies.

DIGITAL INTEGRATION

Greentarget complements client communications with multi-channel digital strategy designed to amplify message and engage desired audiences.

EARNED MEDIA (PR & SOCIAL)

We have vast experience of devising, implementing and measuring effective PR and earned social communications programmes and blending them into wider integrated campaigns and is equally at home delivering long-term or short-term activity including reputation and crisis management.

INFLUENCER MARKETING & PARTNERSHIPS

Our Influencer Marketing team works with a range of partners to ensure we always find the right fit for our clients and deliver work that is authentic, valuable and brand building.

Agency Management

Gerry Hopkinson: Founder & CEO

Gerry is an industry veteran who founded Unity in 2005 with a simple mission to help brands grow sustainably through empathy and responsiveness. He has worked with more than 200 global brands and created campaigns that not only drive revenue and reputation but also change lives including work with Action Aid, Cancer Research UK, Calm, Shelter and Unicef.

Samantha Losey: Joint Managing Director

Samantha is a highly skilled, integrated strategist and planner. The consummate advocate for audience insight being the key to every successful brand interaction, she has worked with the likes of Selfridges Group, Harrods and Liberty to Tiffany, Prada, LVMH and Mulberry creating campaigns, platforms and strategies that deliver style and substance.

Sophy Norris: Joint Managing Director

Sophy’s portfolio is one of Unity’s most impressive as she has pioneered some of our most impactful and creative campaigns to date.  With her firm grasp of strategic and creative planning, Sophy brings Unity’s B2B and B2C work to life, as well as heading Unity’s new business and marketing activities.

Non-executive directors and advisors

Dom Hawes-Fairley: Director

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

Simon Quarendon: Director

As Group COO, Simon brings a wealth of agency experience specialising in the communications, PR and technology sectors. With some of the world’s largest brands as former clients, Simon has built and managed global agency teams over 30 years. He is involved with each of the agencies and supports their leadership teams to deliver what he refers to as his ‘Agency Holy Trinity’: account planning, creativity and client relations.