--- title: AML description: Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com?hsLang=en) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com?hsLang=en) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact?hsLang=en) # AML Play Reel Play Reel ## SIMPLE IDEAS FOR A COMPLICATED WORLD. ##### Our world gets more complicated every day. Simple, effective ideas that connect complex organisations with their audiences are more valuable than ever. That’s why clients, in sectors like finance, professional services, sustainability, security and social inclusion, come to Shoreditch from around the world for AML's award-winning strategic, creative and experience thinking. ###### What we do ### Strategy Insight drives our simple ideas. We understand complex sectors, audiences and products. We believe in thorough research. That means we get to better strategies, faster. [Our Strategic work](https://aml-group.com/) ### Creative Creative thinking is at the core of what we do. Writers, designers, videographers work together to find innovative, original ways to inspire, inform and drive action. [Our Creative work](https://aml-group.com/) ### Experience The best ideas only have impact if they reach the right people. Working with leading media, build and implementation partners, that's how our ideas are experienced. [Our Experience work](https://aml-group.com/) ###### OUR MANAGEMENT TEAM ![Ian-Henderson](https://selbeyanderson.com/hs-fs/hubfs/Ian-Henderson.png?width=252&height=252&name=Ian-Henderson.png) ### Ian Henderson Chief Executive Officer Endlessly fascinated by business, brands and human behaviour, Ian brings extensive experience to his role as creative director, strategist, and agency head. He has run agencies at Publicis Groupe (in London and New York) and Engine Group. He often comments at conferences and in the media. ![tim](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/tim.png?width=600&height=600&name=tim.png) ### TIM LLOYD MANAGING DIRECTOR Co-founder and managing director of AML, Tim has decades of experience and an extensive network of contacts gained from working in complicated sectors, on both agency and client side. He is responsible for the smooth running of the agency and its growth. ![sheena](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/sheena.png?width=600&height=600&name=sheena.png) ### SHEENA SHAH FINANCE DIRECTOR Sheena is an ACA qualified accountant with a practice background. After qualifying, she moved into the communication industry and fell in love with it – working with big and small businesses, from advertising giants to independent companies. ![hugo](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/hugo.png?width=600&height=600&name=hugo.png) ### HUGO BONE EXECUTIVE CREATIVE DIRECTOR Hugo is a highly experienced writer and creative director, having worked at some of London’s best-known creative agencies on accounts including Virgin and O2. Previously at The Gate he now oversees AML’s creative teams and ensures high standards are maintained. ![christian](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/christian.jpg?width=600&height=600&name=christian.jpg) ### CHRISTIAN BARNES STRATEGY DIRECTOR Christian heads up the AML strategy team and has over 35 years’ experience of working with clients from household automotive and FMCG brands such as P&G, Cadbury and Perrier - to financial, educational, charitable, chartered and legal organisations. ![merope](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/merope.png?width=600&height=600&name=merope.png) ### MEROPE BEDDARD CLIENT SERVICES DIRECTOR With over fifteen years’ agency experience, Merope heads up the account handling team at AML and is responsible across all our clients. She previously worked at McCann, Grey and TBWA, and has run B2B and B2C accounts in finance, technology and FMCG. ![dan](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/dan.png?width=600&height=600&name=dan.png) ### DAN ANDERSON OPERATIONS DIRECTOR A highly experienced, cross-discipline project director, Dan is the man when it comes to making sure AML delivers on time, on budget and to the highest standards. He enjoys 10k runs along the Brighton seafront, as well as pilgrimages to watch his beloved Brighton and Hove Albion football club. ## AGENCIES ### [Radish](https://selbeyanderson.com/agency/digital-radish/?hsLang=en) ### [GT](https://selbeyanderson.com/agency/greentarget/?hsLang=en) ### [IGNIFI](https://selbeyanderson.com/agency/ignifi/?hsLang=en) ### [LAW Creative](https://selbeyanderson.com/agency/law-creative/?hsLang=en) ### Radish ### GT ### IGNIFI ### LAW Creative ### Radish ### GT ### IGNIFI ### LAW Creative ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact?hsLang=en) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/?hsLang=en) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/?hsLang=en) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/?hsLang=en) - All rights reserved © 2026 Selbey Anderson Limited. -