“PR is no longer an option” so said Mark Pinnes, Flagship Consulting’s Managing Director and the invited guest on Selbey Anderson’s latest podcast.
The Battle of Britain. D Day. Covid-19. Will the nation’s reaction to the current pandemic define us as much as other episodes in our history? I think so. Here’s why. When we emerge from this period of self-isolation, we’ll be a changed nation. Probably for the better and one that marketers and their brands will need to react to – swiftly – if we are to continue to ‘catch the mood’. Here’s a few things we’ll need to factor into our revised marketing strategies.
Think like a bull, not a bear. After shoring up key accounts, all of marketers’ immediate work should focus on just two things. One; make it easy for people to find you themselves and two; make sure you’ve got the mechanisms in place to encourage referral.
Being in the marketing business, a lot of my friends are asking me how we are coping through this crisis. They have heard that the first thing that marketing budget is the first things that gets cut in hard times. Like many simple sayings, this saying is too simple.
Among many other things, China manufacturers most of the world’s wedding dresses. So the country’s draconian self-isolation will soon lead to a global shortage. Meaning wedding dresses will fail to arrive in shops or be available from online retailers.
I’ve been thinking a lot about Coronavirus. This week, I started putting plans in place just in case it turns into the pandemic that everyone’s afraid of.
‘King of the Hill’ is an old children’s game that involved one player trying to stay on top of the hill while all the other players tried to knock them off and take their place, thus becoming the new King of the Hill. The game could get quite rowdy and has probably now gone the same way as conkers and ‘Bulldog’. (ie, no longer allowed).
We like Macedonia. Actually, we love Macedonia. That’s why we have located our shared service centre there. Internally known as the Flow Team, their job is just that, to help our essential back office processes ‘flow’ more easily. Here’s three facts about North Macedonia that most readers of this blog might not know.
Agencies should ask their clients more questions in 2020 and clients might want to give their agencies more space. Those were just two of the New Year’s Resolutions that Selbey Anderson founders Dom Hawes and Simon Quarendon and their guest, Julian Roberts suggested to listeners of the January edition of their podcast series; Marketing Trek.
You’re confident that the mulled wine is at the right temperature and the playlist is spot on. The nibbles should be ready just as the first guests arrive. But will they?