Category: Viewpoints

Same Consumers Different Attitude

The Battle of Britain. D Day. Covid-19. Will the nation’s reaction to the current pandemic define us as much as other episodes in our history? I think so. Here’s why. When we emerge from this period of self-isolation, we’ll be a changed nation. Probably for the better and one that marketers and their brands will need to react to – swiftly – if we are to continue to ‘catch the mood’. Here’s a few things we’ll need to factor into our revised marketing strategies.

Survival is Good – Profit is Better

Think like a bull, not a bear. After shoring up key accounts, all of marketers’ immediate work should focus on just two things. One; make it easy for people to find you themselves and two; make sure you’ve got the mechanisms in place to encourage referral.

Be Careful What You Cut…

Be Careful What You Cut | Selbey Anderson Ltd

Being in the marketing business, a lot of my friends are asking me how we are coping through this crisis. They have heard that the first thing that marketing budget is the first things that gets cut in hard times. Like many simple sayings, this saying is too simple.

Cinderella You Will Go To The Ball

Among many other things, China manufacturers most of the world’s wedding dresses. So the country’s draconian self-isolation will soon lead to a global shortage.  Meaning wedding dresses will fail to arrive in shops or be available from online retailers.

Who’ll Be The King of The Hill in 2020?

‘King of the Hill’ is an old children’s game that involved one player trying to stay on top of the hill while all the other players tried to knock them off and take their place, thus becoming the new King of the Hill. The game could get quite rowdy and has probably now gone the same way as conkers and ‘Bulldog’. (ie, no longer allowed).

North Macedonia – You Rock!

We like Macedonia. Actually, we love Macedonia. That’s why we have located our shared service centre there. Internally known as the Flow Team, their job is just that, to help our essential back office processes ‘flow’ more easily. Here’s three facts about North Macedonia that most readers of this blog might not know.

New Podcast Aims To Help Marketers Boldly Go

Agencies should ask their clients more questions in 2020 and clients might want to give their agencies more space. Those were just two of the New Year’s Resolutions that Selbey Anderson founders Dom Hawes and Simon Quarendon and their guest, Julian Roberts suggested to listeners of the January edition of their podcast series; Marketing Trek.