Agency culture. Two words that will be spoken or written about innumerable times, probably even while you’re reading this blog.
Many agencies are in a febrile state right now. Holding onto existing clients at all costs has probably replaced trying to find new, new clients. What is a new, new client anyway and why can’t it just be a new client?
Time was when professional trade bodies acted as cheerleaders for their industry. Not anymore if the interview Francis Ingham, director general of the PR trade body PRCA recently gave is anything to go by. In his rather doom-laden interview on the PRMoment podcast Francis predicted that the PR industry would lose 5,000 jobs owing to Covid.
Plant machinery lying idle generates no revenue (a negative) but it also extends the life of the asset (a positive). A knowledge worker lying idle (ie, furloughed) also generates no revenue (a negative) but their knowledge can also ‘degrade’ (so another negative).
“PR is no longer an option” so said Mark Pinnes, Flagship Consulting’s Managing Director and the invited guest on Selbey Anderson’s latest podcast.
The Battle of Britain. D Day. Covid-19. Will the nation’s reaction to the current pandemic define us as much as other episodes in our history? I think so. Here’s why. When we emerge from this period of self-isolation, we’ll be a changed nation. Probably for the better and one that marketers and their brands will need to react to – swiftly – if we are to continue to ‘catch the mood’. Here’s a few things we’ll need to factor into our revised marketing strategies.
Think like a bull, not a bear. After shoring up key accounts, all of marketers’ immediate work should focus on just two things. One; make it easy for people to find you themselves and two; make sure you’ve got the mechanisms in place to encourage referral.
Being in the marketing business, a lot of my friends are asking me how we are coping through this crisis. They have heard that the first thing that marketing budget is the first things that gets cut in hard times. Like many simple sayings, this saying is too simple.
Among many other things, China manufacturers most of the world’s wedding dresses. So the country’s draconian self-isolation will soon lead to a global shortage. Meaning wedding dresses will fail to arrive in shops or be available from online retailers.
I’ve been thinking a lot about Coronavirus. This week, I started putting plans in place just in case it turns into the pandemic that everyone’s afraid of.