As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston’s Howard Weston because he tells it how it is. This podcast has some awesome and very direct advice for agency owners and senior managers. Key...
Many agencies are feeling the C19 squeeze and cashflow runways are running out. Paul Winterflood from Moore Kingston Smith joins us to explain the critical KPIs that all agencies should be shooting for and where to financial management. These are magic numbers for marketing agencies. Key Takeaways Staff costs as a percentage of Gross Income should be no more than 55%. 60% is the non-stretch target Gross income per head should equal £120,000 or more....
As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right. Key Podcast...Read more
Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams remotely? We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and...Read more
When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis. Key Podcast Takeaways Reputation...Read more
If your customers are unsure what the future looks like, what should you do?Read more
Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how do you cut through the noise? Vernon Riley and Dan Ellis join us to talk about measuring things that matter. Things mentioned in...Read more
B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap....Read more
If marketing could make new year's resolutions, what should it promise? We're joined by Eset's Head of Marketing, Julian Roberts to find out what he'd advise agency and in-house marketers.Read more
ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing. What is it? How is doing it? How...Read more