--- title: Insights description: Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS ###### LATEST [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/team-people-officer.jpg)](https://selbeyanderson.com/insights/how-to-thrive-in-25-a-playbook-for-b2b-brands) 8.01.25 ### [How to Thrive in 25: A Playbook for B2B Brands](https://selbeyanderson.com/insights/how-to-thrive-in-25-a-playbook-for-b2b-brands) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) ###### Featured [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/balancing-utility-and-magic.jpg)](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) Why smart businesses build their brands at the same time as driving revenues [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/alt-facts.jpg)](https://selbeyanderson.com/insights/article/labs_report_trust/) [Labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Making Sense of Trust, Truth & Authenticity](https://selbeyanderson.com/insights/article/labs_report_trust/) New research highlights the importance of reliability and competence for brands in the new Era of Uncertainty [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/cifs.png)](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) [Labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs partners with Copenhagen Institute of Futures Studies](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) Selbey Labs partners with Copenhagen Institute of Futures Studies. ##### The world is increasingly complex, and Selbey Labs helps clients make sense of it with practical, useful and effective strategies to adapt, evolve and thrive. [Find out more Find out more](https://selbeyanderson.com/contact) [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) - [Analysis](https://selbeyanderson.com/insights/tag/analysis) - [Events](https://selbeyanderson.com/insights/tag/events) - [News](https://selbeyanderson.com/insights/tag/news) - [Opinions](https://selbeyanderson.com/insights/tag/opinions) - [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) - [Reports](https://selbeyanderson.com/insights/tag/reports) - [Labs](https://selbeyanderson.com/insights/tag/labs) 3.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ## [52 Weeks of marketing Wisdom: Week 14](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fourteen) Welcome back to 52 Weeks of Marketing Wisdom, where we review and recommend a new book weekly across five themes: Foresight, Customer, Strategy,... 26.11.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ## [52 Weeks of marketing Wisdom: Week 13](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-thirteen) Welcome back to 52 Weeks of Marketing Wisdom, where we review and recommend a new book weekly across five themes: Foresight, Customer, Strategy,... 19.11.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ## [52 Weeks of marketing Wisdom: Week 12](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-twelve) Welcome back to 52 Weeks of Marketing Wisdom, where we review and recommend a new book weekly across five themes: Foresight, Customer, Strategy,... 12.11.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ## [52 Weeks of marketing Wisdom: Week 11](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eleven) Welcome back to 52 Weeks of Marketing Wisdom, where we review and recommend a new book weekly across five themes: Foresight, Customer, Strategy,... 5.11.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ## [52 Weeks of marketing Wisdom: Week Ten](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-ten) Welcome back to 52 Weeks of Marketing Wisdom, where we review and recommend a new book weekly across five themes: Foresight, Customer, Strategy,... ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -