--- title: AI and the Future-ready Organisation description: Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1678199920-screenshot-2023-03-07-at-12-29-24-_1_.jpeg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) # AI and the Future-ready Organisation Gerry Hopkinson CEO, Selbey Labs Published 7 March, 2023 - - - - # AI and the Future-ready Organisation [Gerry Hopkinson](https://selbeyanderson.com/insights/author/gerry-hopkinson) CEO, Selbey Labs Published 7 March, 2023 - - - - [Gerry Hopkinson](https://selbeyanderson.com/insights/author/gerry-hopkinson) CEO, Selbey Labs Published 7 March, 2023 - - - - ![ai-and-the-future-ready-organisation](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1678199920-screenshot-2023-03-07-at-12-29-24-_1_.jpeg?width=1080&name=1678199920-screenshot-2023-03-07-at-12-29-24-_1_.jpeg "ai-and-the-future-ready-organisation") ##### We're delighted to share this useful and insightful thought piece from Selbey Anderson partner network agency Infinia Group looking at how to engage with generative AI tools and how to keep the right balance between people and machines. To find out more about Infinia visit www.infiniagroup.com [AI and the Future-ready Organisation AI and the Future-ready Organisation](https://selbeyanderson.com/hubfs/selbeyanderson_2023/pdf/ai_and_the_future-ready_organization_2023_v2.pdf) ### Gerry Hopkinson CEO, Selbey Labs Following a successful career in communications, including co-founding award-winning agency Unity (now part of the Selbey Anderson Group), Gerry set up Selbey Labs in April 2022. Through his work at Unity over the past two decades he has developed a perspective on the role of brands in culture, the importance of observation and benefits of testing and learning. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1702556002-firefly-books-in-bookshop-photographic-90343_11zon.jpg) 14.12.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [Selbey Labs Books of the Year](https://selbeyanderson.com/insights/article/selbey-labs-books-of-the-year/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1664281144-geopolitics.jpeg) 6.09.22 [labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Geopolitical Brand Management](https://selbeyanderson.com/insights/article/geopolitical-brand-management/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/jillian-ney.png) 18.04.23 [labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs adds to its growing social science team](https://selbeyanderson.com/insights/article/selbey-labs-adds-to-its-social-science-team) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/firefly-split-screen-showing-someone-thinking-and-someone-running.jpg) 14.11.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [MARKETING FAST & SLOW](https://selbeyanderson.com/insights/article/marketing-fast-slow/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gerry Hopkinson", "url" : "https://selbeyanderson.com/insights/author/gerry-hopkinson" }, "dateModified" : "2023-12-21T05:54:55.940Z", "datePublished" : "2023-03-07T09:46:00.000Z", "headline" : "AI and the Future-ready Organisation", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1678199920-screenshot-2023-03-07-at-12-29-24-_1_.jpeg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/ai-and-the-future-ready-organisation/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```