--- title: "Ep 15: Everyone's on TV all the time" description: How should businesses be making the most of video and what on earth is interactive video? Find out in this Marketing Trek podcast image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665669367-15-everyones-ontv_11zon%20(1).jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) # Ep 15: Everyone's on TV all the time Dom Hawes Group CEO, Selbey Anderson Published 13 October, 2022 - - - - # Ep 15: Everyone's on TV all the time [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 13 October, 2022 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 13 October, 2022 - - - - ![everyones-ontv_11zon](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1665669367-15-everyones-ontv_11zon%20(1).jpg?width=1400&name=1665669367-15-everyones-ontv_11zon%20(1).jpg "everyones-ontv_11zon") ##### Watch people in the street, on the train, in bars or cafes. They are on TikTok or YouTube all the time. How does your business make best value from video?     80% of all content on the internet is video content. Hard to believe? Maybe, until you think that nowadays pretty much everyone has access to a high quality video camera, distribution platforms and mobile players. So, if everyone's got access to recorders, and everyone thinks they know how to use video, it's not surprising the video content is proliferating so fast.  Brands simply have to begin taking video seriously and need to understand interactive video too. But what's that going to look like? How does a professional stand out from an amateur? When the production tools are so good that even gifted amateurs can produce film with very high production values, how does a professional stand out? In this episode, we're going to talk to two leading experts in the video marketing space. And we're gonna get some answers. ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665137528-ep-2-album-cover_11zon%20(1).jpg) 7.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 14: Making sense of MOPs](https://selbeyanderson.com/insights/article/ep14-marketing-operations/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657886781-wargaming_11zon%20(1).jpg) 1.09.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 11: Wargaming for marketing agencies](https://selbeyanderson.com/insights/article/episode-11-wargaming-for-marketing-agencies) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/resisting-recession.jpg) 20.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 21: Resisting Recession: The VC View? “Keep talking to customers” with Steve Lemon](https://selbeyanderson.com/insights/article/resisting-recession-apr20/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657887013-csats-are-garbage-cover_11zon%20(1).jpg) 9.02.21 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 12: CSATs and NPS are Garbage. Discuss.](https://selbeyanderson.com/insights/article/episode-12-csats-and-nps-are-garbage-discuss) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-19T09:51:40.974Z", "datePublished" : "2022-10-13T08:50:00.000Z", "headline" : "Ep 15: Everyone's on TV all the time", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665669367-15-everyones-ontv_11zon%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/business-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```