Watch people in the street, on the train, in bars or cafes. They are on TikTok or YouTube all the time. How does your business make best value from video?

80% of all content on the internet is video content. Hard to believe?

Maybe, until you think that nowadays pretty much everyone has access to a high quality video camera, distribution platforms and mobile players. So, if everyone's got access to recorders, and everyone thinks they know how to use video, it's not surprising the video content is proliferating so fast. 

Brands simply have to begin taking video seriously and need to understand interactive video too.

But what's that going to look like? How does a professional stand out from an amateur? When the production tools are so good that even gifted amateurs can produce film with very high production values, how does a professional stand out?

In this episode, we're going to talk to two leading experts in the video marketing space. And we're gonna get some answers.