--- title: "Episode 06: PR is Not Optional with Mark Pinnes" description: Listen now to our latest podcast episode number 6 and get to know why PR is Not Optional with Mark Pinnes. image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657884993-pr-is-not-optional-sa_11zon.jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) # Episode 06: PR is Not Optional with Mark Pinnes Dom Hawes Group CEO, Selbey Anderson Published 15 May, 2020 - - - - # Episode 06: PR is Not Optional with Mark Pinnes [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 15 May, 2020 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 15 May, 2020 - - - - ![-pr-is-not-optional-sa_11zon](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1657884993-pr-is-not-optional-sa_11zon.jpg?width=450&name=1657884993-pr-is-not-optional-sa_11zon.jpg "-pr-is-not-optional-sa_11zon") ##### When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis. When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.   ### Key Podcast Takeaways 1. Reputation is a C-suite issue: so much of business is about trust that reputation cannot be left to chance. 2. Org structure dictates how companies handle PR: PR can be run out of the board or a marketing and communications department. Both can work. 3. Content should be data-driven and current: Those companies who are still trying to use canned contents are getting it wrong. 4. PR is not a stop/start activity: stop activity and you lose ground - you may never catch up. 5. PR is causing a re-ranking of priorities and audiences: people are becoming a much more important part of every company's brand > ## Right now, what we're hearing from our clients is that *their clients* have got new needs. Being able to communicate effectively with them and offering support is crucial in order to succeed. > > Mark Pinnes, Flagship PR If you'd like to appear on Martrek, please get [in touch](https://martrekpodcast.com/contact/). We're always looking for guests with original, challenging and inspiring viewpoints. ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657886781-wargaming_11zon%20(1).jpg) 1.09.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 11: Wargaming for marketing agencies](https://selbeyanderson.com/insights/article/episode-11-wargaming-for-marketing-agencies) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657885648-life-vs-livelihood_11zon%20(1).jpg) 21.08.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 8: Life vs Livelihood: How to get the right balance](https://selbeyanderson.com/insights/article/episode-8-life-vs-livelihood-how-to-get-the-right-balance) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1665669367-15-everyones-ontv_11zon%20(1).jpg) 13.10.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Ep 15: Everyone's on TV all the time](https://selbeyanderson.com/insights/article/business-video) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657900181-20220512-e2-andrea-clatworthy-socials-v2-1-1_11zon%20(1).jpg) 21.06.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Episode 3: Making ABM work with Fujitsu ABM guru Andrea Clatworthy](https://selbeyanderson.com/insights/article/episode-3-making-abm-work-with-fujitsu-abm-guru-andrea-clatworthy/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-20T10:54:31.459Z", "datePublished" : "2020-05-15T09:51:00.000Z", "headline" : "Episode 06: PR is Not Optional with Mark Pinnes", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657884993-pr-is-not-optional-sa_11zon.jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/episode-06-pr-is-not-optional-with-mark-pinnes/", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```