Episode 06: PR is Not Optional with Mark Pinnes

Episode 06: PR is Not Optional with Mark Pinnes

Dom HawesCEO, Selbey Anderson
Published
Episode 06: PR is Not Optional with Mark Pinnes

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.

When times are tough do you cut the PR budget? Not according to Mark Pinnes, Managing Director at Flagship PR who explains exactly why winning companies know that PR is not optional. Especially during a crisis.

Key Podcast Takeaways

  1. Reputation is a C-suite issue: so much of business is about trust that reputation cannot be left to chance.
  2. Org structure dictates how companies handle PR: PR can be run out of the board or a marketing and communications department. Both can work.
  3. Content should be data-driven and current: Those companies who are still trying to use canned contents are getting it wrong.
  4. PR is not a stop/start activity: stop activity and you lose ground - you may never catch up.
  5. PR is causing a re-ranking of priorities and audiences: people are becoming a much more important part of every company's brand
Right now, what we're hearing from our clients is that their clients have got new needs. Being able to communicate effectively with them and offering support is crucial in order to succeed.
Mark Pinnes, Flagship PR

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Dom Hawes
Dom Hawes
CEO, Selbey Anderson

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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