--- title: "Episode 2: Smashing it in Scale Ups with Soldo's Devonne Spence" description: In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/e4-devonne-spence-socials-v2.jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) # Episode 2: Smashing it in Scale Ups with Soldo's Devonne Spence Dom Hawes Group CEO, Selbey Anderson Published 7 June, 2022 - - - - # Episode 2: Smashing it in Scale Ups with Soldo's Devonne Spence [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 June, 2022 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 7 June, 2022 - - - - ![e4-devonne-spence-socials-v2](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/e4-devonne-spence-socials-v2.jpg?width=1080&name=e4-devonne-spence-socials-v2.jpg "e4-devonne-spence-socials-v2") ##### In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! This episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. This episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is! Devonne drops eye-opening and thought-provoking takeaways like: why you should lean on your funders for PR; the importance of employer branding; and why being a “yes” person simply won’t do! We discover the importance of measuring your success and how to do so in a way that’s understood by the C-suite, the value of acting locally and honing in on what works, as well as the importance of being comfortable with the uncomfortable. Tune in to find out why it’s crucial not to allow the momentum gap to grow beyond your scope, the greatest challenge for scale-ups in terms of marketing, the importance of nurturing culture in a scale-up, and so much more! ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/duarte-garrido_11zon.jpg) 24.01.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Episode 6: How social media is driving relationships with Duarte Garrido](https://selbeyanderson.com/insights/article/social-media-jan24) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657883673-b2b-marketing-podcast_11zon.jpg) 7.02.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 03: Is B2B the Hot Place to Be? With Dave Stevens](https://selbeyanderson.com/insights/article/episode-03-is-b2b-the-hot-place-to-be-with-dave-stevens) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/unicorny-04.jpg) 21.02.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Episode 10: Getting and giving value through thought leadership with Nicky Davies](https://selbeyanderson.com/insights/article/thought-leadership-feb21) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/e3-peter-richards-socials-v2.jpg) 5.07.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ### [Episode 4: Thought leadership and PPC as a B2B revenue driver with Protolabs' Peter Richards](https://selbeyanderson.com/insights/article/episode-4-thought-leadership-and-ppc-as-a-b2b-revenue-driver-with-protolabs-peter/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-21T06:57:55.148Z", "datePublished" : "2022-06-07T11:00:00.000Z", "headline" : "Episode 2: Smashing it in Scale Ups with Soldo's Devonne Spence", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/e4-devonne-spence-socials-v2.jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/episode-2-smashing-it-in-scale-ups-with-soldo-s-devonne-spence", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```