--- title: "Episode 8: Life vs Livelihood: How to get the right balance" description: "Listen now to our episode number 8 and get to know more about Life vs Livelihood: How to get the right balance." image: https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657885648-life-vs-livelihood_11zon%20(1).jpg --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) # Episode 8: Life vs Livelihood: How to get the right balance Dom Hawes Group CEO, Selbey Anderson Published 21 August, 2020 - - - - # Episode 8: Life vs Livelihood: How to get the right balance [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 21 August, 2020 - - - - [Dom Hawes](https://selbeyanderson.com/insights/author/dom-hawes) Group CEO, Selbey Anderson Published 21 August, 2020 - - - - ![life-vs-livelihood_11zon](https://selbeyanderson.com/hs-fs/hubfs/selbeyanderson_2023/Images/1657885648-life-vs-livelihood_11zon%20(1).jpg?width=914&name=1657885648-life-vs-livelihood_11zon%20(1).jpg "life-vs-livelihood_11zon") ##### As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right. As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? [Sophy Norris](https://www.linkedin.com/in/sophy-norris-4aa0656/) and [Hannah Kerslake](https://www.linkedin.com/in/hannah-kerslake-53647375/) from [Flagship PR](https://www.flagshipconsulting.co.uk/) outline how their clients are getting the balance right. ---   ### Key Podcast Takeaways 1. Professional communications consultants can help companies ensure the right messages are being put out, to the right people at the right time 2. It’s important still to show compassion and authenticity and not come over too pushy 3. #BeKind is a good maxim to aim for captures the current zeitgeist 4. Journalists need help sourcing stories. If you package stories well, you’ll get a lot more coverage 5. The travel industry will recover, but it will take time. Air travel is the most damaged and may take up to a decade to recover 6. Do research, refine your story pitching skills and pick up the phone If you'd like to appear on Marketing Trek, please get [in touch](https://martrekpodcast.com/contact/). We're always looking for guests with original, challenging and inspiring viewpoints. ### Dom Hawes Group CEO, Selbey Anderson Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. ###### LATEST INSIGHTS ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657886781-wargaming_11zon%20(1).jpg) 1.09.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 11: Wargaming for marketing agencies](https://selbeyanderson.com/insights/article/episode-11-wargaming-for-marketing-agencies) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657884993-pr-is-not-optional-sa_11zon.jpg) 15.05.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 06: PR is Not Optional with Mark Pinnes](https://selbeyanderson.com/insights/article/episode-06-pr-is-not-optional-with-mark-pinnes/) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/managing-teams-remotely-sa_11zon.jpg) 22.05.20 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 7: Managing creative teams remotely](https://selbeyanderson.com/insights/article/episode-7-managing-creative-teams-remotely) ![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/vuhel_9cojbtqfl-t.jpg) 18.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 25: Push Your Creative Limits with Rupert Rixon](https://selbeyanderson.com/insights/article/push-your-creative-limits-may18/) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dom Hawes", "url" : "https://selbeyanderson.com/insights/author/dom-hawes" }, "dateModified" : "2023-12-19T12:19:00.933Z", "datePublished" : "2020-08-21T11:17:00.000Z", "headline" : "Episode 8: Life vs Livelihood: How to get the right balance", "image" : [ "https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1657885648-life-vs-livelihood_11zon%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://selbeyanderson.com/insights/article/episode-8-life-vs-livelihood-how-to-get-the-right-balance", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://selbeyanderson.com/hubfs/Selbey%20Anderson%20-%20Wordmark.svg" }, "name" : "Selbey Anderson Ltd" } } ```