--- title: Insights | Dom Hawes description: Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS ###### LATEST [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/work-from-home%20(1)_11zon.jpg)](https://selbeyanderson.com/insights/article/is-hybrid-working/) 14.07.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [Is Hybrid Working Working?](https://selbeyanderson.com/insights/article/is-hybrid-working/) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1684916307-resisting-recession-duarte-garrido%20(1).jpg)](https://selbeyanderson.com/insights/article/listen-learn-and-adapt-how-to-ditch-the-downturn-may25/) 25.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 26: Listen, Learn and Adapt. How to ditch the...](https://selbeyanderson.com/insights/article/listen-learn-and-adapt-how-to-ditch-the-downturn-may25/) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/vuhel_9cojbtqfl-t.jpg)](https://selbeyanderson.com/insights/article/push-your-creative-limits-may18/) 18.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 25: Push Your Creative Limits with Rupert Rixon](https://selbeyanderson.com/insights/article/push-your-creative-limits-may18/) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/resist-recession.jpg)](https://selbeyanderson.com/insights/article/resist-recession-through-people-power-may11) 11.05.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 24: Resist Recession through People Power with...](https://selbeyanderson.com/insights/article/resist-recession-through-people-power-may11) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/resisting-recession.jpg)](https://selbeyanderson.com/insights/article/marketings-role-in-recession-may04/) 4.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ### [Episode 23: Marketing’s Role in Recession with Peter...](https://selbeyanderson.com/insights/article/marketings-role-in-recession-may04/) ###### Featured [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/balancing-utility-and-magic.jpg)](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) Why smart businesses build their brands at the same time as driving revenues [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/alt-facts.jpg)](https://selbeyanderson.com/insights/article/labs_report_trust/) [Labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Making Sense of Trust, Truth & Authenticity](https://selbeyanderson.com/insights/article/labs_report_trust/) New research highlights the importance of reliability and competence for brands in the new Era of Uncertainty [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/cifs.png)](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) [Labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs partners with Copenhagen Institute of Futures Studies](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) Selbey Labs partners with Copenhagen Institute of Futures Studies. ##### The world is increasingly complex, and Selbey Labs helps clients make sense of it with practical, useful and effective strategies to adapt, evolve and thrive. [Find out more Find out more](https://selbeyanderson.com/contact) [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) - [Analysis](https://selbeyanderson.com/insights/tag/analysis) - [Events](https://selbeyanderson.com/insights/tag/events) - [News](https://selbeyanderson.com/insights/tag/news) - [Opinions](https://selbeyanderson.com/insights/tag/opinions) - [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) - [Reports](https://selbeyanderson.com/insights/tag/reports) - [Labs](https://selbeyanderson.com/insights/tag/labs) 27.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 22: Blueprint for Recession Marketing with Robert Norum](https://selbeyanderson.com/insights/article/blueprint-for-recession-marketing-apr26/) Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation... 20.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 21: Resisting Recession: The VC View? “Keep talking to customers” with Steve Lemon](https://selbeyanderson.com/insights/article/resisting-recession-apr20/) In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help... 13.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 20: Data Ethics in Marketing with Steven Millman](https://selbeyanderson.com/insights/article/data-ethics-in-marketing-apr13) This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip... 6.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ## [Episode 16: How Partnerships help you Scale with Don Campbell](https://selbeyanderson.com/insights/article/partnerships-help-you-scale-apr06) Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using... 30.03.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Unicorny](https://selbeyanderson.com/insights/tag/unicorny) ## [Episode 15: Why is marketing being excluded? With Georgina Gilmore & Joel Harrison](https://selbeyanderson.com/insights/article/why-is-marketing-excluded-mar30) Host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions. They highlight the... ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -