--- title: Insights | Sophy Norris description: Sophy has an impressive track record in PR and communications and most recently was MD of Selbey Anderson agency Unity.  Across her career she has worked with some of the world's best brands including Eurotunnel, Amadeus, AT&T, Shakespeare Birthplace Trust, Global Recycling Day, trivago and Builder.ai. Her focus is on strategic and creative planning, and she brings excitement, innovation and rigour to the award winning campaigns she works on. Now, as Group Client Director for Selbey Anderson, Sophy will be taking a strategic and client-first approach to the expanding Group portfolio and opportunities. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS ###### LATEST [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/difference-makers.jpg)](https://selbeyanderson.com/insights/article/difference-makers-series-unity/) 7.09.22 [Events](https://selbeyanderson.com/insights/tag/events) ### [Challenge Lazy Thinking at DifferenceMakers™ Event](https://selbeyanderson.com/insights/article/difference-makers-series-unity/) ###### Featured [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/balancing-utility-and-magic.jpg)](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) Why smart businesses build their brands at the same time as driving revenues [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/alt-facts.jpg)](https://selbeyanderson.com/insights/article/labs_report_trust/) [Labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Making Sense of Trust, Truth & Authenticity](https://selbeyanderson.com/insights/article/labs_report_trust/) New research highlights the importance of reliability and competence for brands in the new Era of Uncertainty [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/cifs.png)](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) [Labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs partners with Copenhagen Institute of Futures Studies](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) Selbey Labs partners with Copenhagen Institute of Futures Studies. ##### The world is increasingly complex, and Selbey Labs helps clients make sense of it with practical, useful and effective strategies to adapt, evolve and thrive. [Find out more Find out more](https://selbeyanderson.com/contact) [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) - [Analysis](https://selbeyanderson.com/insights/tag/analysis) - [Events](https://selbeyanderson.com/insights/tag/events) - [News](https://selbeyanderson.com/insights/tag/news) - [Opinions](https://selbeyanderson.com/insights/tag/opinions) - [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) - [Reports](https://selbeyanderson.com/insights/tag/reports) - [Labs](https://selbeyanderson.com/insights/tag/labs) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -