A show for client and agency-side marketing pros tackling the big issues of the day, Marketing Trek is a podcast dedicated to the profession of marketing. Each episode a guest discusses a hot topic and our hosts explore marketing news. If you’d like to take part or have ideas for the show, please get in touch!
latest Marketing Trek
With global responsibility for social and digital activation at Standard Chartered bank, Duarte talks about social, listening, brand marketing and more.
During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure a brighter future in the long run.
Do you want to succeed in a recessionary market? Benefex’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to powering through tough times.
Do you want to succeed in a recessionary market? Peter Russell-Smith joins Dom Hawes to explain how to maximise growth and adjust to market conditions.
Learn how to leverage a full stack ABM approach to turn your marketing efforts into a recession-resistant strategy that yields real results.
In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help their businesses resist recession.
This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman.
As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options?
Many agencies are feeling the C19 squeeze and cashflow runways are running out.
As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living?
Covid-19 lockdown makes sales and marketing hard. If your customers are unsure what the future looks like, what should you do? What can you do?
Everything’s got a marketing dashboard these days. When you can measure, report on and visualise everything, how do you cut through the noise?
B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be?
If marketing could make new year's resolutions, what should it promise?
ABM is the new kid on the B2B marketing block, but is it really new? In this episode, we're joined by Incubai Consulting's Samantha Andrews to learn all about Account Based Marketing.