Deep dives with über successful marketing and communications leaders.
Unicorny is a podcast where we talk with the heads of some of the biggest companies on the planet about the business of marketing. We'll find out how they run their marketing departments, the role of marketing and the ethos that drives their decision making.
latest Unicorny
- Episode 13: CMO? You're Fired with Nick Eades
Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the CRO has invaded the CMO’s space.
- Episode 12: Secrets to Scaling B2B Tech with John Watton
Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of Marketing for VMware.
- Episode 11: Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer
Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer.
- Episode 10: Getting and giving value through thought leadership with Nicky Davies
Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies.
- Episode 9: The challenges of scaling ABM with Neill Berry
Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neill Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing.
- Episode 8: Fuelling Growth through Marketing Technology with Ruth Connor
Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview Ruth Connor - an amazingly talented B2B marketer - about marketing technology and getting the most out of MOPs!
- Episode 7: Perfecting Value Propositions with Barbara Moreno
Join Dom Hawes, co-host Adam Greener, and a global marketing leader from travel tech titan Amadeus, Barbara Moreno, to hear a detailed discussion about about strategy & value propositions.
- Episode 6: How social media is driving relationships with Duarte Garrido
Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships.
- Xmas Special: What marketers need to think about this Christmas
In this special episode, Shane Redding and Nick Eades discuss the current state of marketing, noting that it is changing rapidly and many leaders are struggling to keep up
- Episode 5: CRM and Finding Purpose with Premium Credit's Adam Morghem
How can companies ensure they deliver an excellent experience that leaves customers delighted?
- Episode 4: Thought leadership and PPC as a B2B revenue driver with Protolabs' Peter Richards
In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.
- Episode 3: Making ABM work with Fujitsu ABM guru Andrea Clatworthy
In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.
- Episode 2: Smashing it in Scale Ups with Soldo's Devonne Spence
In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is!
- Episode 1: Scale-up marketing and communications with OakNorth's Valentina Kristensen
Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values.