Unicorny is a BRAND NEW podcast that takes a deep dive into what's working right now with the marketing and communications leaders of billion-dollar companies. The podcast's purpose is to create a body of learning marketers like you or me can learn from.
How can companies ensure they deliver an excellent experience that leaves customers delighted?
In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.
In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.
In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is!
Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values.