Unicorny is a podcast where we talk with the heads of some of the biggest companies on the planet about the business of marketing. We'll find out how they run their marketing departments, the role of marketing and the ethos that drives their decision making.
Dom is joined by Russ Powell, MD at Sharper B2B Marketing and Don Campbell, Head of Alliance and Partner Marketing a Endava to talk about using partnership and alliances to scale.
Host Dom Hawes meets Joel Harrison, and Georgina Gilmore and they discuss the role of marketing in mergers and acquisitions.
Dom is joined by co-host Ian Henderson to interview Mark Evans, ex-Managing Director of Marketing & Digital at Direct Line.
Dom is joined by co-host Shane Redding, owner of B2B Digital Marketing Consultancy Think Direct, to interview Nick Eades about how the CRO has invaded the CMO’s space.
Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of Marketing for VMware.
Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer.
Dom is joined by co-host Sophy Norris, Group Client Development Director at Selbey Anderson to interview Nicky Davies.
Dom is joined by co-host Chris Willocks, Strategy Director for Digital Radish, to interview Neill Berry - former Global Head of Deal and Account Based Marketing for ATOS, about the difficulties of scaling account based marketing.
Dom is joined by co-host Russ Powell, Managing Director of Sharper B2B Marketing, to interview Ruth Connor - an amazingly talented B2B marketer - about marketing technology and getting the most out of MOPs!
Join Dom Hawes, co-host Adam Greener, and a global marketing leader from travel tech titan Amadeus, Barbara Moreno, to hear a detailed discussion about about strategy & value propositions.
Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships.
In this special episode, Shane Redding and Nick Eades discuss the current state of marketing, noting that it is changing rapidly and many leaders are struggling to keep up
How can companies ensure they deliver an excellent experience that leaves customers delighted?
In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.
In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.
In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is!
Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values.