INSIGHTS
Marketing Trek
LATEST Marketing Trek
25.05.23
Episode 26: Listen, Learn and Adapt. How to ditch the downturn.
As a marketer, you should be striving to find and unlock value despite the challenges tough times like these throw up. Duarte Garrido, digital...
18.05.23
Episode 25: Push Your Creative Limits with Rupert Rixon
During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure...
11.05.23
Episode 24: Resist Recession through People Power with Sally Winter
Do you want to succeed in a recessionary market? Benefex’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to...
4.05.23
Episode 23: Marketing’s Role in Recession with Peter Russell-Smith
Do you want to succeed in a recessionary market? Peter Russell-Smith joins Dom Hawes to explain how to maximise growth and adjust to market...
27.04.23
Episode 22: Blueprint for Recession Marketing with Robert Norum
Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation...
20.04.23
Episode 21: Resisting Recession: The VC View? “Keep talking to customers” with Steve Lemon
In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help...
13.04.23
Ep 20: Data Ethics in Marketing with Steven Millman
This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip...
10.11.22
Ep 19: Balancing Utility and Magic
We tackle one of the hottest topics in marketing right now. How do you find a balance between utility and magic? In marketing, I think we tend to be...
8.11.22
Ep 18: Going the Direct Route
In this podcast, we explore how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it...
3.11.22
Ep 17: Breaking the Cookie Jar
Web 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and...