--- title: Insights | Marketing Trek description: Marketing Trek | Selbey Anderson helps brands, agencies and forward-thinking talent find and unlock value. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS [INSIGHTS](https://selbeyanderson.com/insights) # Marketing Trek LATEST Marketing Trek 25.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 26: Listen, Learn and Adapt. How to ditch the downturn.](https://selbeyanderson.com/insights/article/listen-learn-and-adapt-how-to-ditch-the-downturn-may25/) As a marketer, you should be striving to find and unlock value despite the challenges tough times like these throw up. Duarte Garrido, digital... 18.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 25: Push Your Creative Limits with Rupert Rixon](https://selbeyanderson.com/insights/article/push-your-creative-limits-may18/) During economic downturns, business faces a unique challenge. Today's guest says the way to resist recession is to make bold decisions now to secure... 11.05.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 24: Resist Recession through People Power with Sally Winter](https://selbeyanderson.com/insights/article/resist-recession-through-people-power-may11) Do you want to succeed in a recessionary market? Benefex’s Sally Winter joins Dom Hawes to explain how keeping your people happy is the key to... 4.05.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 23: Marketing’s Role in Recession with Peter Russell-Smith](https://selbeyanderson.com/insights/article/marketings-role-in-recession-may04/) Do you want to succeed in a recessionary market? Peter Russell-Smith joins Dom Hawes to explain how to maximise growth and adjust to market... 27.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 22: Blueprint for Recession Marketing with Robert Norum](https://selbeyanderson.com/insights/article/blueprint-for-recession-marketing-apr26/) Are you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation... 20.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Episode 21: Resisting Recession: The VC View? “Keep talking to customers” with Steve Lemon](https://selbeyanderson.com/insights/article/resisting-recession-apr20/) In the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help... 13.04.23 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 20: Data Ethics in Marketing with Steven Millman](https://selbeyanderson.com/insights/article/data-ethics-in-marketing-apr13) This special episode of Marketing Trek stars award winning data scientist, Dynata's Steven Millman. Our host, Dom Hawes, caught him on a flying trip... 10.11.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) We tackle one of the hottest topics in marketing right now. How do you find a balance between utility and magic? In marketing, I think we tend to be... 8.11.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 18: Going the Direct Route](https://selbeyanderson.com/insights/article/ep-18-going-the-direct-route/) In this podcast, we explore how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it... 3.11.22 [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) [Marketing Trek](https://selbeyanderson.com/insights/tag/marketing-trek) ## [Ep 17: Breaking the Cookie Jar](https://selbeyanderson.com/insights/article/ep-17-breaking-the-cookie-jar/) Web 3.0 is coming. The advent of blockchain technology and token based economics is going to fundamentally redefine how users surf the Internet and... ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -