Geopolitical Brand Management White Paper
This paper contains a brief introduction to geopolitical risk. The paper outlines how geopolitical risk impacts brand and reputation management and details our learnings based on applying this thinking to our own business. We also pose some key questions and issues to consider for anyone wishing to understand the impact of global events on their own brand or business.
What you will learn
- What geopolitical risk is and why it matters to marketing professionals right now.
- Why trends are more important than events, when it comes to managing geopolitical risk.
- Some of the ways geopolitical risk impacts brands and brand and reputation management.