B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We’re joined by the business marketing club’s Dave Stevens who tells us why B2B is better than selling soap.
Things discussed in this show
- One Fine Play podcast studio
- The Business Marketing Club
- Dave Steven’s blog
- Binet and Field’s work with LinkedIn
Dom has spent nearly thirty years as a marketer. He started his marketing career in creative communications agencies before starting a business which he built from the ground up, exiting in 2009. He then consulted to tech and service companies before putting Selbey Anderson on the launch pad. Today, he leads development of the group strategy, M&A and performance.