Win a free copy of Impossible to Ignore
by Carmen Simon, PhD
Your chance to win a free copy of
'Impossible to Ignore'
by Carmen Simon, PhD
HURRY! DON'T WASTE TIME!
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
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The book is available here and is priced at £18.39 (GBP)
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What you'll learn
Author Carmen Simon, PhD, shows you how to execute a proven three-step plan for persuasion:
- Create cues that attract attention and connect with your audience’s needs
- Use memory-influencing variables to control what your audience remembers
- Turn today’s intentions into tomorrow’s actions
This hands-on resource is packed with real-world examples, case studies, and a comprehensive checklist to help you leverage cognitive science for business success. Whether you're presenting, leading a meeting, delivering training, pitching a product, or designing a marketing campaign, these proven methods will help you create content that engages emotions, sticks in minds, and drives decisions.
It’s not just memorable―it’s Impossible to Ignore.
