Episode description:
In the show, Dom asks Nicky how thought leadership is evolving and why it’s important. The team dives into the nuts and bolts of one of Protolabs’ Aerospace campaigns: how it was conceived, how they executed the campaign, when they expected a return on their investment, and what they actually got. Dom, Sophy and Nicky also discuss the value of repurposing content and how to optimise it.
About the guest:
Nicky Davies is Director of Marketing Programs and Operations for Protolabs - the world’s fastest digital manufacturing source for rapid prototypes and on-demand production parts. Nicky Davies has nearly two decades experience within marketing. Previously Nicky worked as a Marketing Executive for Alcoa Fastening Systems and, for 8 years, worked as a Marketing Manager for Sysbal before joining Protolabs in 2015.