Following a successful career in communications, including co-founding award-winning agency Unity (now part of the Selbey Anderson Group), Gerry set up Selbey Labs in April 2022. Through his work at Unity over the past two decades he has developed a perspective on the role of brands in culture, the importance of observation and benefits of testing and learning.

Sean is a strategist, author and speaker. Fascinated by the catalysts of social & cultural change, he has a deep level of knowledge re: ‘Now/Next/Why’. As a public speaker, he focuses on trust (re: his book The Post-Truth Business) and/or innovation (re: his book Influencers & Revolutionaries). His talks also link to his podcast #TheNewAbnormal.

Helen has worked both agency and client-side in trend forecasting and qualitative research roles, bringing her extensive knowledge of consumer attitudes/behaviour and product/service innovation, across numerous sectors and territories. Her attention to detail is born out of a passion and strong background in visual research and product development.

Endlessly fascinated by business, brands and human behaviour, Ian brings extensive experience to his role as chief creative officer. He has run agencies at Publicis Groupe (in London and New York) and Engine Group. He often comments at conferences and in the media.

Carsten has been working with trend analysis and scenario processes at The Copenhagen Institute for Futures Studies (CIFS) for more than 30 years, in more than 30 countries. The themes Carsten has been working with all relate to how trends shape the future for organisations, companies, and societies. Carsten has done scenario processes in retail, HR, finance, business-to-business, governments and NGOs. His key priority is how to drive processes that enable clients to prepare for the future. These clients include organisations in global retail, governments, industrial conglomerates, cultural organisations, rock festivals, tourist organisations, the transport industry, IT and more.

Dr Elizabeth Stephens is an investment and country risk advisor and Managing Director of Geopolitical Risk Advisory, a geopolitical tech company. Elizabeth works with commercial and philanthropic clients in the development of corporate strategy and planning across a range of sectors and geographies, to effectively manage and mitigate risk. Her specialist knowledge encompasses the drivers of geopolitics change, including cryptocurrencies, the decentralisation of financial institutions and the geopolitics of decarbonisation.

Dr Rachel Lawes is a futurist, a social psychologist and one of the original founders of British commercial semiotics. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialised sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of two landmark books; "Using Semiotics in Marketing" (2020) and "Using Semiotics in Retail" (2022), both published by Kogan Page. Based in London, UK, she is a Fellow of the Market Research Society. Her company, Lawes Consulting Ltd, marks its 20th anniversary in 2022.

Georgina Lee combines expertise in design, innovation and ageing. She believes cross-generational innovation is central to social and economic impact. Following a highly successful career in design, where she co-founded the ground-breaking design studio This Is Real Art, she has been leading thought and action in the areas of age bias, age diversity and the development of future strategies, products and services to enable us all to live longer, healthier and happier lives. She sits on the BSI working group looking into age inclusive standards, the ISO working group on inter-generational workforces and is a Trustee of the Do It Foundation, a social enterprise whose technology helps people to do good and feel healthier and happier.

Following a successful career in advertising (creative and media), which included building the digital operations of the some of the world’s largest agencies, including Saatchi and Saatchi, Grey Advertising and McCann, Alan held the position as Chairman of the IPA Digital Committee for three years where his white paper ‘How The West Was Won’ was instrumental in brokering the model for trading digital media between advertising, publishers, and agencies. A model that is still in place today. After a period building offshore creative delivery as Chief Digital Officer for Ninestars and 2adpro in India, he returned to the UK as ESET’s Marketing Director. Alan joined Orckid in 2022 and is focussed on guiding and advising clients on digital business transformation.

James is a highly experienced strategist, advisor & NED for rapidly-scaling businesses. His experience includes leadership roles in product, service, people, brand and marketing. He bridges strategy and execution as well as culture and commercial thinking. For more than a decade, James has been aligning people behind a clear vision and differentiated position in the market. He founded and exited a challenger creative agency and has worked with category-defining brands including LEON, Gozney and Soho House.

Chiedza is a trained Anthropologist, who is highly skilled in ethnographic and qualitative research and human insights. She has extensive experience working with B2B brands and businesses, helping them identify new customers and markets through her analyses of human behaviour and data. Chiedza is passionate about filling in the gaps in marketing by explaining (to whoever will listen) why humans act the way they do and what influences their buying decisions.

Claire is Head of Anthropology at Selbey Anderson Partner Network agency Demographica and has worked in advertising and market research throughout her career. With expertise in numerous sectors, She specialises in ethnographic and immersive qualitative research and human insights. She holds her Honours in Anthropology from the University of Cape Town and her Masters in Organisational and Business Psychology from the University of Liverpool.She is passionate about using human insights to tell more compelling, authentic stories. Claire is a bibliophile and lives in Johannesburg, South Africa with her partner and too many plants.

Sophy has an impressive track record in PR and communications and most recently was MD of Selbey Anderson agency Unity.  Across her career she has worked with some of the world's best brands including Eurotunnel, Amadeus, AT&T, Shakespeare Birthplace Trust, Global Recycling Day, trivago and Builder.ai. Her focus is on strategic and creative planning, and she brings excitement, innovation and rigour to the award winning campaigns she works on. Now, as Group Client Director for Selbey Anderson, Sophy will be taking a strategic and client-first approach to the expanding Group portfolio and opportunities.