We look at macro trends, key sector and market trends and in-depth audience insights to make sense of a changing world. Using a dynamic blend of data, behaviour, culture and brand insights, Selbey Labs delivers a deep identification and understanding of emerging opportunities and threats, giving clients more time to prepare and/or react.
To do this, Selbey Labs takes a holistic approach, beginning with machine and human learning to unearth deeper truths about audiences, culture, markets and brands before moving to hypotheses that can be tested and verified in our lab environment. This allows us to generate valuable and useful ideas.
Ultimately, our goal is to bring clarity to inform future strategies, campaigns, products and services, ensuring that our clients remain resilient and successful.
We’ll regularly publish trend reports, whitepapers and research focusing on macro-trends, key socio-economic drivers, markets, audiences and culture.
Our ‘Making Sense of…’ trend reports are intended as an introduction to our thinking, and will cover the following topics:
- Innovation & Catalytic Thinkers
- Trust & Authenticity
- Future Cities
- Wellness Economy
- Future of Work
- Retail Futures
- Future of Entertainment
- Future of Food & Drink
- Fintech & Insurtech
We’ll be hosting a series of events driven by our work and reports. Our first event will look at Anticipatory Leadership in partnership with the Copenhagen Institute of Futures Studies in London later this year.
Our approach is always to help our clients make sense of the topic and gain useful, relevant and actionable insights and ideas that can drive growth and value.