Greentarget

Intelligent integrated communications for the future of finance, professional services and technology

Our specialist practice teams have deep knowledge of their respective areas, understanding clients’ audiences, challenges and commercial models to deliver nuanced and creative communications campaigns.Across our practice areas, we serve clients ranging from the largest incumbents to the most ambitious disruptors. Our relationships with our clients are true partnerships and we pride ourselves on our abilities to build long-standing and trusted relationships, with some extending over 20 years. We operate as an extension of in-house teams or as an outsourced communications function. Responsive, reliable and meticulous, our teams provide clients with dedicated resources and senior counsel to deliver campaigns that raise profiles, generate meaningful engagement and, ultimately, drive leads.

LONDON FINANCIAL SERVICES PR

Greentarget sits at the intersection of finance and technology, giving it unique DNA.

The firm has deep expertise in banking, financial market infrastructure, fintech, investment management and professional services to the City’s financial community. Greentarget’s reputation is evidenced by its long-standing relationships with banks, brokers, FMI, investment managers, legal firms and consultants.

In an increasingly complex environment, Greentarget’s expert advice helps businesses raise awareness, build reputations and manage crises. Greentarget is helping shape the future of financial executive leadership.

GLOBAL SCOPE FROM A CITY OF LONDON BASE

Based in London, Greentarget is a truly global agency. Its clients are financial institutions from across the continent of Europe, North America and many emerging markets across the world.

Through the Selbey Anderson network of partner agencies Greentarget manages global media and financial PR communications underpinned by local market expertise.

SPECIALISTS WITH DEEP EXPERTISE

Greentarget is unashamedly particular about finding the best communicators with a passion for finance and technology. Client relationships are the lifeblood of the business, and the company blends a healthy combination of discretion and fun to deliver exceptional work. Whether the brief is communications consultancy, risk management, ESG consulting or financial services PR, Greentarget’s deep expertise is hard to rival.

In a highly specialist and complex industry, its tech-centric and modern approach makes Greentarget the perfect integrated communications partner to the finance industry.

SERVICES

Content

Greentarget is led by a former financial services PR and journalist and adopts a newsroom approach. Greentarget’s newsroom drives content campaigns by identifying the important macro, reputation and regulatory trends. It then develops authoritative and credible content to engage clients’ most valued audiences.

Crisis Communications and Special Situations

Greentarget helps clients navigate crises and geopolitical issues. Over the last two years financial market, epidemiological and now geopolitical upheaval has disrupted business as usual. Greentarget helps clients develop impactful policy and regulatory communications and advises on reputation management, people & change communications, and other internal campaigns.

ESG

Greentarget is about more than financial PR. Its expert leadership team helps clients execute strategies that drive diversity and inclusion (D&I), gender equality, and the wider ESG agenda. As early adopters of the highest standard of ESG compliance, almost all of Greentarget’s clients are ESG leaders.

Digital Integration

As part of the Selbey Anderson group, Greentarget regularly reaches into its sister and partner agencies to deliver truly integrated campaigns. Selbey Anderson combines Greentarget’s deep City expertise with highly specialised digital marketing and development capabilities.

Events

Greentarget regularly develops bespoke thought leadership events. Whether in-person or virtual, events help clients communicate directly with the audiences, they most want to reach.

Positioning and Strategy

Whether you’re a start-up, an established institution, or a recent merger, if sector expertise matters to you, Greentarget should be on your roster. The DifferencemakersTM in financial services communications, Greentarget understands the nuances, restrictions and opportunities of positioning businesses in highly regulated markets.

Financial Services PR

Whether acting as an outsourced public relations department or supporting your in-house team, Greentarget’s consultants are experts in managing media relationships. The team’s extensive journalists and industry analyst network helps clients to maximise the impact of PR campaigns and media outreach.

Thought Leadership

Greentarget’s consultants engage with clients’ most influential leaders and experts to derive the most engaging themes according to the current news cycle, as well as the topics that will be most effective drivers toward achieving organisational goals.

Training

Greentarget’s financial communication training covers many bases: from challenging mock interviews to writing workshops designed to take teams inside the mind of a financial PR journalist. Greentarget offers an array of training courses that upskill employees, help them become better advocates, and fulfil corporate compliance requirements.

MANAGEMENT
jeff-watt

JEFF WATT

MANAGING DIRECTOR
Jeff is Managing Director of Greentarget. He is passionate about finance and has been helping financial institutions to tell their stories for 25 years. Most of his career has been spent working in public relations but he has held senior roles in marketing and branding too. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border international communications programmes.

AGENCIES

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity