LAW CREATIVE

THE HOME OF ALWAYS

Always learning, always striving, always thinking, always measuring. We’re an integrated marketing agency that is always focused on accelerating our clients’ ambitions. We never stop seeking new ways to evolve and elevate brands – offering advertising, content, film, strategy and digital under one roof. Commercially-minded with proven success, we harness the power of data science, innovation and thought leadership to deliver work that works. Maybe that’s why we have some of the best retention rates in the business. In a world that never sleeps, we’re always on.
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DNA

Boasting a 20-year global brand heritage. LAW Creative has delivered exceptional commercial success for its clients via strategic excellence, creativity, passion, technology and service.

Award wins at the agency have been prolific having won Best Website in the European Excellence Awards, five International Business Awards – ‘The Stevies’, several Golds for film in the Autovision ‘OttoCar’ Awards and Best Campaign in the Hotel Marketing Association Awards.
The agency is proud to be able to present successful case histories for many blue chip clients and constantly achieves high scores by clients for servicing in The Drum client surveys.

During Covid 19, LAW has funded talks by SAS Who Dares Wins star and bestselling author Ollie Ollerton in support of mental health awareness as well as working extensively with the very excellent Hampers For Heroes charity.

PEOPLE

LAW has a dedicated and talented team of 43 and is a Drum recommended, multi-award-winning full-service agency. Fully integrated with a dedicated workforce of insightful and passionate people who can help businesses, not just adapt to the new normal, but embrace its challenges and utilise them as a springboard to a new world of opportunities.
SERVICES

Brand Strategy

The world of communication has become ever more complex. More scientific, more data and more technology based.

That’s why, for your brand and message to cut through an ever-increasing amount of competitive noise, you need to be well armed… not only by working with the best partners but also by understanding the latest digital technologies to employ in attracting your targets. LAW Creative is able to provide forward thinking strategies and roadmaps to meet your marketing goals.

Content Marketing

Strong content engages customers emotionally. It supports buyers at every stage of their customer journey and elicits action from your customers and prospects.

On hand to make it happen: LAW Creative’s award-winning creative and performance marketing team, whose content marketing expertise and knowledge is second to none.

Creative Design

Big ideas are important. But big ideas must never be naive, gratuitous or irrelevant. That’s why, when you choose to work with an agile, cost effective, clever, independent creative design agency like LAW Creative, you are buying into a highly experienced team who understand the important nuances of a creative approach.

Digital Marketing and Development

In today’s always on digital world, digital marketing has never been more important. And at LAW Creative, our knowledge is unparalleled. Highly targeted and highly transparent, we measure and monitor the cause and effect of all media campaigns – enabling us to constantly optimise and improve your ROI.

For your brand: completely engaged consumers. For your budget: the most cost-effective way to make your marketing spend go further.

MANAGEMENT
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BRETT SAMMELS

MANAGING DIRECTOR
Over the past 15 years, Brett has helped build one of the UK’s leading independent marketing agencies. He has three areas of responsibility within the business: developing high performing client solutions, delivering a great team working environment and keeping an eye on what’s coming next, thus ensuring that LAW stays both relevant and useful in an ever-changing world. A keynote speaker at various industry events, Brett is driven by a desire to offer LAW’s current and future clients creativity, value, speed and flexibility.
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Alan McCulloch

Managing Director

Following a successful career in advertising (creative and media), which included building the digital operations of the some of the world’s largest agencies, including Saatchi and Saatchi, Grey Advertising and McCann, Alan held the position as Chairman of the IPA Digital Committee for three years where his white paper ‘How The West Was Won’ was instrumental in brokering the model for trading digital media between advertising, publishers, and agencies.

After a period building offshore creative delivery as Chief Digital Officer for Ninestars and 2adpro in India, he returned to the UK as ESET’s Marketing Director.

Alan joined Selbey Anderson in 2022 and is focussed on guiding and advising clients on digital business transformation..

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JOSH KICHENSIDE

CLIENT SERVICES DIRECTOR
Josh’s marketing career spans 22 years, 15 of which have been spent at LAW. Born into an advertising family, communication has always been in his blood. Today, his passion is seeing how creativity can affect change and drive positive action. A strategic marketing thinker, Josh looks at the bigger picture... at what makes brands work. He is a decision maker who doesn’t just get things done but gets them done better. Heading up the agency’s client team, Josh has delivered successful pitch wins plus the growth of key accounts and client relationships too.
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MATT NORWOOD

CREATIVE DIRECTOR
With 32 years’ industry experience behind him, Matt is a highly experienced Creative Director. Part of the LAW team since 2011, Matt uses his background as a storyboard artist to create compelling visuals along with new ways to develop ideas. A storyteller at heart, Matt excels at scriptwriting and directing and has been the proud recipient of several awards for his films for ZF. Using empathy to see things from the clients’ perspective, Matt aligns creativity with commercial sensitivity and thinks differently to give LAW’s clients a standout advantage in an often crowded market.
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LUKE BRASON

GROUP ACCOUNT DIRECTOR
With 23 years’ experience (four and a half of which have been spent at LAW) Luke is a problem solver who uses creative thinking to deliver results. Always striving to keep up with the latest digital marketing trends and technologies, Luke is a trusted advisor across the ZF and TRW accounts and a true enabler of client success, and is driven to constantly deliver outstanding, award-winning projects.
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JACQUES WARD

HEAD OF DIGITAL
As Head of Digital, Jacques’ focus is on continually evolving by learning... and by doing so, ensuring the agency stays at the forefront of innovation and creativity. A key part of the team for more than seven years, Jacques enjoys coming up with solutions and lists self-awareness as one of his core strengths. His biggest career achievement to date: taking the helm of LAW’s digital team as Head of Digital and assuming responsibility over the growth and expertise of the agency’s digital presence.
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DAVE WASHER

HEAD OF COPY
A copywriter for over 25 years, Dave joined LAW in 2018 and has been Head of Copy since 2021. A multiple award-winning writer and thinker, Dave has helped numerous brands define their identity and find their unique voice and is driven to elevate the agency’s copywriting capabilities to new levels of excellence. From press and poster to social... film and radio to digital, Dave makes words work across LAW’s broad roster of clients and marries a wealth of industry knowledge with the desire to keep learning.

AGENCIES

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity