B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.
B2B marketing used to be seen as a little dull. Not any more. Is B2B now the hot place to be? We're joined by the business marketing club's Dave Stevens who tells us why B2B is better than selling soap.
Things discussed in this show