As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston’s Howard Weston because he tells it how it is.

As agency owners go through strategic planning for the year ahead, selling or maybe even buying have to be options? But, in a market where only one in ten business listed for sale make it to completion, how do get to the truth? We chose to speak to Lucas Weston’s Howard Weston because he tells it how it is.

This podcast has some awesome and very direct advice for agency owners and senior managers.

Key Takeaways

1. Covid-19 has caused many agencies to lock down the hatches and focus on survival instead of keeping their eyes open for opportunities
2. If you had a plan to buy or sell a company in 2020, get on with it
3. Private Equity is a very hard sale route for many agencies
4. Now is a great time to do M&A because lots of aligned parties want things to do
5. Good agencies have retained their value through the crisis
6. Earn out deals now offer the biggest opportunity for agency owners who are bold enough to act

If you’d like to appear on Marketing Trek, please get in touch. We’re always looking for guests with original, challenging and inspiring viewpoints.