Episode 7: Managing creative teams remotely

Episode 7: Managing creative teams remotely

Dom HawesCEO, Selbey Anderson
Published
Episode 7: Managing creative teams remotely

Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams remotely? We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas. This is an excellent listen!

Nurturing creative teams under lockdown is hard - creative people work best surrounded by others. So how the hell do leaders manage creative teams remotely? We know you're all sick to death of Covid-19 podcasts, but Greentarget's Jeff Watt and Dafina Grapci-Penney bring new ideas. This is an excellent listen!


Key podcast takeaways

  1. More senior staff aren't experiencing the same discomfort and isolation as career starters
  2. Regular video contact and scheduled calls bind the team. Do minimum two team calls a week; a look forward on Monday and a look back on Friday
  3. Leaders need to be active members of their teams, not aloof
  4. Trust your teams and let them work flexi-hours. Focus on outcomes not hours
  5. Start planning and communicating what 'back to workplace' might look like. Think hybrid models
  6. Client relationships should be strengthened if teams do lockdown well
"People feel they can't take a break at all in case a call comes through. They think if they don't answer a call immediately that we'll think they're not working. Of course that's not the case. We know they are working because we see their output.
Jeff Watt, Greentarget

If you'd like to appear on Marketing Trek, please get in touch. We're always looking for guests with original, challenging and inspiring viewpoints.

Dom Hawes
Dom Hawes
CEO, Selbey Anderson

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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