How can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence.
Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn:
- All about the importance of a frictionless customer processes
- How to do customer journey mapping and why every company should do it
- The methods Premium Credit used to uncover its purpose through an inclusive process
- How the business has maintained alignment with its purpose; and
- Why sustainability and ESG should be integral to any company’s purpose going forward.