How can companies ensure they deliver an excellent experience that leaves customers delighted? Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence.
Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn:
All about the importance of a frictionless customer processes
How to do customer journey mapping and why every company should do it
The methods Premium Credit used to uncover its purpose through an inclusive process
How the business has maintained alignment with its purpose; and
Why sustainability and ESG should be integral to any company’s purpose going forward.
Dom Hawes
Group CEO, Selbey Anderson
Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.
