Dom is joined by co-host Adam Greener, Associate Director of Digital Radish, to interview  - a global marketing leader from travel tech titan Amadeus - about strategy & value propositions.

Episode description:

In the episode, Dom asks Barbara why your company needs a value proposition and what a great one looks like. Barbara also details what insight metrics they use when building their own value props. The team also seeks to end the age old debate between brand and performance marketing.

About the guest:

Barbara Moreno specialises in translating complex technology into strong value propositions and profitable marketing campaigns: from vision all the way to tangible marketing deliverables that produce strong results. Barbara is a strategic thinker with more than 20 years in marketing.  Having lived in Toronto, Madrid and Doha, she now lives in London, where she leads the product marketing team of a strategic business line which is transforming how travel is being sold enhancing the retailing experience.