Dom is joined by co-host Sarah Nunneley, and guest Duarte Garrido - Standard Chartered Bank’s global head of social media - to explore how social media drives relationships.
In their conversation, they discuss how modern marketing departments should be structured, Duarte explains why he thinks social media is changing the very nature of capitalism, the team analyse why Gen-Zer’s are buying values over products.
About the guest:
Duarte Garrido is the current Global Head of Social Media and Cross-Channel Activation for Standard Chartered Bank. Duarte previously worked as a journalist for Reuters and Sky News. He then became Deputy Head of Global Social Media for Philip Morris when the company decided to stop selling cigarettes and become science and technology, smoke-free business. In two he grew Philip Morris social media channels exponentially and would work for Coca Cola HBC as Group Head of Social Media and Handprint as a Corporate Advisor before before joining Standard Chartered Bank.
Group CEO, Selbey Anderson
Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.