Following a successful career in advertising (creative and media), which included building the digital operations of the some of the world’s largest agencies, including Saatchi and Saatchi, Grey Advertising and McCann, Alan held the position as Chairman of the IPA Digital Committee for three years where his white paper ‘How The West Was Won’ was instrumental in brokering the model for trading digital media between advertising, publishers, and agencies.
After a period building offshore creative delivery as Chief Digital Officer for Ninestars and 2adpro in India, he returned to the UK as ESET’s Marketing Director.
Alan joined Selbey Anderson in 2022 and is focussed on guiding and advising clients on digital business transformation..