SIMPLE IDEAS FOR A COMPLICATED
WORLD.

Our world gets more complicated every day. Simple, effective ideas that connect complex organisations with their audiences are more valuable than ever. That’s why clients, in sectors like finance, professional services, sustainability, security and social inclusion, come to Shoreditch from around the world for AML's award-winning strategic, creative and experience thinking.
What we do

Strategy

Insight drives our simple ideas. We understand complex sectors, audiences and products. We believe in thorough research. That means we get to better strategies, faster.

Creative

Creative thinking is at the core of what we do. Writers, designers, videographers work together to find innovative, original ways to inspire, inform and drive action.

Experience

The best ideas only have impact if they reach the right people. Working with leading media, build and implementation partners, that's how our ideas are experienced.

OUR MANAGEMENT TEAM
Ian-Henderson

Ian Henderson

Chief Executive Officer
Endlessly fascinated by business, brands and human behaviour, Ian brings extensive experience to his role as creative director, strategist, and agency head. He has run agencies at Publicis Groupe (in London and New York) and Engine Group. He often comments at conferences and in the media.
tim

TIM LLOYD

MANAGING DIRECTOR
Co-founder and managing director of AML, Tim has decades of experience and an extensive network of contacts gained from working in complicated sectors, on both agency and client side. He is responsible for the smooth running of the agency and its growth.
sheena

SHEENA SHAH

FINANCE DIRECTOR
Sheena is an ACA qualified accountant with a practice background. After qualifying, she moved into the communication industry and fell in love with it – working with big and small businesses, from advertising giants to independent companies.
hugo

HUGO BONE

EXECUTIVE CREATIVE DIRECTOR
Hugo is a highly experienced writer and creative director, having worked at some of London’s best-known creative agencies on accounts including Virgin and O2. Previously at The Gate he now oversees AML’s creative teams and ensures high standards are maintained.
christian

CHRISTIAN BARNES

STRATEGY DIRECTOR
Christian heads up the AML strategy team and has over 35 years’ experience of working with clients from household automotive and FMCG brands such as P&G, Cadbury and Perrier - to financial, educational, charitable, chartered and legal organisations.
merope

MEROPE BEDDARD

CLIENT SERVICES DIRECTOR
With over fifteen years’ agency experience, Merope heads up the account handling team at AML and is responsible across all our clients. She previously worked at McCann, Grey and TBWA, and has run B2B and B2C accounts in finance, technology and FMCG.
duncan

DUNCAN WALTERS

EXPERIENCE DIRECTOR
Car and bike enthusiast with the (not so) secret soul of a geek, Duncan brought his love for data to AML. He heads up our Experience team and has led digital and integrated strategies for 20 years leveraging insights, omni-channel strategy, content, customer experience and technology.
dan

DAN ANDERSON

OPERATIONS DIRECTOR
A highly experienced, cross-discipline project director, Dan is the man when it comes to making sure AML delivers on time, on budget and to the highest standards. He enjoys 10k runs along the Brighton seafront, as well as pilgrimages to watch his beloved Brighton and Hove Albion football club.

AGENCIES

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity

AML

Digital Radish

Sharper B2B

BURN

Greentarget

ORCKID

IGNIFI

LAW Creative

Unity