IGNIFI sparks and sustains successful brands advancing health and wellbeing for people and animals

IGNIFI is a creative digital agency working exclusively in human and animal health for market and category leading businesses in the UK and Europe. We build long-term, mutually beneficial relationships with brands and companies who are advancing health and wellbeing and require omnichannel communications excellence to attract, engage and motivate their customers to act.


IGNIFI sparks and sustains successful brands advancing health and wellbeing for people and animals. Our flexible, friendly attitude is coupled with the expertise and grit to get things done, and done well.


Based in the North of England, we, like our global clients, are unlimited by geography. Quality work travels well and we work with global and local brands, stakeholder organisations, HCPs, payers, influencers, patients and consumers.

We deliver across multiple channels including specialist digital platforms like Veeva and Articulate.


Our well-rounded, 30-strong unit offers marketing, business, creative, design, digital and life science disciplines, dovetailed by a first-class client services team and an ethos of do more and do it better. We go the extra mile.



  • John Horn
    John HornManaging Director

    John has over 25 years of experience working in the healthcare marketing industry. He has worked in a variety of client service and management roles with expertise in customer care, management information systems, resource planning, team and performance management, supplier and production management. As the managing director of IGNIFI his focus and passion is to ensure the delivery of service excellence across all IGNIFI operations – an attitude that he promotes throughout the teams he oversees.

  • Ruth Green
    Ruth GreenFinancial Director

    Ruth is an experienced and enthusiastic, CGMA-qualified finance professional. With over 18 years of finance experience, she has great familiarity with the operational intricacies of this sector and the importance of enabling a high-performance culture.

  • Sarah Thompson
    Sarah ThompsonGroup Account Director

    Sarah provides project direction and strategic insight to support the development of omnichannel campaigns for IGNIFI’s key human and animal health pharmaceutical clients on both an international and local level. A languages graduate, Sarah is also an experienced CIM marketer, having worked on both client and agency sides – more than a decade of which has been enabling IGNIFI clients.

  • Craig Lambert
    Craig Lambert Digital Director

    Craig oversees our Digital and Design teams managing workload, resources, and the development of new skills. Beyond this, Craig works closely with our Client Services Team and customers to make sure that IGNIFI delivers the best possible digital solutions. Craig enjoys a good challenge, working with our clients to help decipher the more technical aspects of their requests and is always willing to roll his sleeves up and work through any complex development tasks that arise.

  • Joe McCarthy
    Joe McCarthyStrategic Healthcare Director

    With over 30 years of work experience client-side in the healthcare and pharmaceutical industry, Joe brings significant additional industry insight and knowledge to IGNIFI. Joe’s extensive strategic marketing insight provides guidance and inspiration and leads strategic direction and problem-solving for our clients’ healthcare campaigns.