--- title: Insights | ORNELLA WESTON description: As well as running her own boutique agency, Duckman Copy Ltd, Ornella is house writer for the Unicorny podcast which is sponsored by Selbey Anderson. She’s happy to turn her pen to all types if content from white papers to websites, from billboards to board game instructions and contributes regularly to Unicorny.co.uk, Selbeyanderson.com and Stateofdigital.com. --- [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) [![svgviewer-white](https://selbeyanderson.com/hs-fs/hubfs/svgviewer-white.png?width=188&height=20&name=svgviewer-white.png)](https://selbeyanderson.com) Creative - [Labs](https://selbeyanderson.com/labs) - [Agencies](https://selbeyanderson.com/agencies) - [Insights](https://selbeyanderson.com/insights) [Contact](https://selbeyanderson.com/contact) # INSIGHTS ###### LATEST [![](https://selbeyanderson.com/hubfs/woman-5679001_1280.jpg)](https://selbeyanderson.com/insights/dont-let-apathy-win-b2b-brand-strategy-insights) 31.01.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [Don't let apathy win: B2B Brand Strategy insights](https://selbeyanderson.com/insights/dont-let-apathy-win-b2b-brand-strategy-insights) [![](https://selbeyanderson.com/hubfs/G-Moore_Podcast_Colour_edited_3000x3000.jpg)](https://selbeyanderson.com/insights/geoffrey-moores-proven-strategy-for-grabbing-vc-attention) 18.01.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [Geoffrey Moore’s proven strategy for grabbing VC attention](https://selbeyanderson.com/insights/geoffrey-moores-proven-strategy-for-grabbing-vc-attention) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/1702979416-roc_podcast_cover_3000x3000_11zon%20(1).jpg)](https://selbeyanderson.com/insights/article/if-you-don-t-speak-cfo-it-s-time-to-learn/) 19.12.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [If you don’t speak CFO, it’s time to learn](https://selbeyanderson.com/insights/article/if-you-don-t-speak-cfo-it-s-time-to-learn/) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/image-2-for-dp-article.jpg)](https://selbeyanderson.com/insights/article/are-you-a-key-person-of-influence-in-your-business-you-should-be) 22.11.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [Are you a Key Person of Influence in your business? You...](https://selbeyanderson.com/insights/article/are-you-a-key-person-of-influence-in-your-business-you-should-be) [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/scott-stockwell_podcast_cover_1920x1080_speaker.jpg)](https://selbeyanderson.com/insights/article/value-over-vanity-with-agile-marketing-how-to-do-it-and-why-it-works/) 7.11.23 [Opinions](https://selbeyanderson.com/insights/tag/opinions) ### [VALUE OVER VANITY WITH AGILE MARKETING: HOW TO DO IT AND...](https://selbeyanderson.com/insights/article/value-over-vanity-with-agile-marketing-how-to-do-it-and-why-it-works/) ###### Featured [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/balancing-utility-and-magic.jpg)](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) ### [Ep 19: Balancing Utility and Magic](https://selbeyanderson.com/insights/article/ep-19-balancing-utility-and-magic/) Why smart businesses build their brands at the same time as driving revenues [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/alt-facts.jpg)](https://selbeyanderson.com/insights/article/labs_report_trust/) [Labs](https://selbeyanderson.com/insights/tag/labs) [Reports](https://selbeyanderson.com/insights/tag/reports) ### [Making Sense of Trust, Truth & Authenticity](https://selbeyanderson.com/insights/article/labs_report_trust/) New research highlights the importance of reliability and competence for brands in the new Era of Uncertainty [![](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/cifs.png)](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) [Labs](https://selbeyanderson.com/insights/tag/labs) [News](https://selbeyanderson.com/insights/tag/news) ### [Selbey Labs partners with Copenhagen Institute of Futures Studies](https://selbeyanderson.com/insights/article/selbey-labs-partners-with-copenhagen-institute-of-futures-studies/) Selbey Labs partners with Copenhagen Institute of Futures Studies. ##### The world is increasingly complex, and Selbey Labs helps clients make sense of it with practical, useful and effective strategies to adapt, evolve and thrive. [Find out more Find out more](https://selbeyanderson.com/contact) [![](https://selbeyanderson.com/hubfs/51NrP-WrnWL._SL1000_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) 29.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 18](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-eighteen-0) [![](https://selbeyanderson.com/hubfs/71WoKwABKaL._SL1500_-1.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) 14.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 17](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-seventeen-0) [![](https://selbeyanderson.com/hubfs/81L8JOVXJtL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) 7.01.25 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 16](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-sixteen) [![](https://selbeyanderson.com/hubfs/71EKOjeyAqL._SL1500_.jpg)](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) 10.12.24 [Opinions](https://selbeyanderson.com/insights/tag/opinions) [labs](https://selbeyanderson.com/insights/tag/labs) ### [52 Weeks of marketing Wisdom: Week 15](https://selbeyanderson.com/insights/52-weeks-of-marketing-wisdom-week-fifteen) - [Analysis](https://selbeyanderson.com/insights/tag/analysis) - [Events](https://selbeyanderson.com/insights/tag/events) - [News](https://selbeyanderson.com/insights/tag/news) - [Opinions](https://selbeyanderson.com/insights/tag/opinions) - [Podcasts](https://selbeyanderson.com/insights/tag/podcasts) - [Reports](https://selbeyanderson.com/insights/tag/reports) - [Labs](https://selbeyanderson.com/insights/tag/labs) ## CREATE LASTING VALUE WITH THE UK’S CREATIVE AGENCY GROUP FOR COMPLEX MARKETS [Get in touch Get in touch](https://selbeyanderson.com/contact) [![Apple Podcasts](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/apple.svg)](https://podcasts.apple.com/gb/podcast/unicorny/id1624394043)[![LinkedIn](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/linkedin.svg)](https://www.linkedin.com/company/selbey-anderson-ltd)[![Twitter logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/twitter.svg)](https://twitter.com/SelbeyAnderson)[![Spotify logo](https://selbeyanderson.com/hubfs/selbeyanderson_2023/Images/spotify.svg)](https://open.spotify.com/show/1qmFUXApCKQeDV4Y8L9OFh?si=34d43d10a8b14df1) - [Terms](https://selbeyanderson.com/legal/terms-of-website-use/) - [Privacy](https://selbeyanderson.com/legal/privacy-policy/) - [Cookies](https://selbeyanderson.com/legal/cookie-policy/) - All rights reserved © 2026 Selbey Anderson Limited. -