The list was created by one of the PR industry’s leading publications, PRovoke Media and comprises twenty-five individuals who, according to the publication’s editorial team, represent ‘remarkable innovators who are addressing the industry’s challenges with ingenuity and creativity’.
About PRovoke Media
Using its extensive database, PRovoke Media publishes numerous rankings and lists each year including the authoritative ‘Global Agency Rankings’ and it’s ‘Agencies of the Year’ listings. The Innovators List, which was set up in 2013 now covers three regions including North America, EMEA and more recently, Asia-Pacific.
A Pioneer of the Comms Industry
Dom was identified by the publication as being one of the ‘pioneers of new agency holding company models’. It rightly identified that he had co-founded Selbey Anderson with a clear vision, ‘to approach the traditional marketing network model in a completely different way’.
Continuing the tradition of featuring one communications innovator from the region who isn’t a communications professional, the publication this year added Ukrainian president Volodymyr Zelenskyy who stood out for his ‘exceptional, era-defining communications skills, leadership and resilience in the face of the Russian invasion’.
Click here to read Dom’s entry and how he believes the PR industry can better harness innovation.