How is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another?
This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it easier for customers to find what they're looking for without having to go through multiple channels.
Direct consumer is not a new thing. It's been around for donkeys’ years. With the pandemic changing where we work, it's also changed where we shop. More and more companies and brands can reap the rewards of ecommerce, but it doesn't mean everything is that different or that it's all just about what happens online. Your product still needs to look good when it arrives, it still needs to be on time, and humans still need to be within reach to help your customers. Tune in to find out more.