Episode 11: Wargaming for marketing agencies

Episode 11: Wargaming for marketing agencies

Dom HawesCEO, Selbey Anderson
Published
Episode 11: Wargaming for marketing agencies

Covid-19 has ravaged most marketing agencies business plans. So, when the future is so uncertain, how *do* marketing agencies approach the planning process in a way that makes the future more certain? Take a leaf out of the military’s playbook and wargame, that’s how. 

Covid-19 has ravaged most marketing agencies business plans. So, when the future is so uncertain, how *do* marketing agencies approach the planning process in a way that makes the future more certain? Take a leaf out of the military’s playbook and wargame, that’s how. 

In this episode of Marketing Trek, Chris Paton from Quirk Solutions talks through how to use scenario planning and stress tests to model out different versions of the future. He explains - in detail - how different versions of the future can be gamed by teams to ensure everyone's prepared for whatever comes down the line.

This podcast is a great listen for agency leaders, but we'd also advise account managers and directors to pay attention too. Everything Chris talks about can be packaged to add value to client relationships.


Dom Hawes
Dom Hawes
CEO, Selbey Anderson

Dom leads group development at Selbey Anderson and has been in the marketing business for over 25 years. He started his professional career after serving six years in the British Army and spent his early career in agency before moving in-house and into general management.

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