As the world starts to unlock from the Covid 19 crisis, how do you balance the need to protect life with the need to earn a living? Sophy Norris and Hannah Kerslake from Flagship PR outline how their clients are getting the balance right.
Key Podcast Takeaways
- Professional communications consultants can help companies ensure the right messages are being put out, to the right people at the right time
- It’s important still to show compassion and authenticity and not come over too pushy
- #BeKind is a good maxim to aim for captures the current zeitgeist
- Journalists need help sourcing stories. If you package stories well, you’ll get a lot more coverage
- The travel industry will recover, but it will take time. Air travel is the most damaged and may take up to a decade to recover
- Do research, refine your story pitching skills and pick up the phone
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