This episode details how to build a data driven growth machine. In the show, Jordan and Lauren go through how they designed their growth machine, how they use the model, the tech that supports it and the data it delivers to ensure relevance in their communication. The team also discusses the double-edged sword of tracking and today’s guests explain why being agile is important if you want to thrive in the coming 12 months.
About the guests:
Jordan Gillott is Head of Demand Generation for YuLife. Previously Jordan worked as Senior Manager of Global Marketing for LifeWorks Wellbeing Solutions and also worked as a Marketing Manager for Capita. Lauren Berkemeyer is Chief Marketing Officer for YuLife. Previously, Lauren was Vice President of Marketing for LifeWorks and was Commercial Marketing Director for Future.