Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of Marketing for VMware. Today’s big topic is how to scale a B2B tech business.

Episode description:

In the conversation, John explains what you need to think about when building an integrated revenue generation engine. They discuss first and third party data as the feeder for your engine.

The team also talks about the importance of place in marketing and what is happening in the talent market right now.

About the guest:

John Watton is VP of marketing for VMware, an American cloud computing and virtualisation technology company. Previously John was senior director for Global Marketing at Adobe. He was director of global marketing for Expedia, he’s also worked for The Octopus Group and Microsoft.

John has been recognised for his marketing leadership with numerous awards including Gartner and 1to1’s ‘Marketing Optimisation’ Award, CRM Magazine’s ‘CRM Elite Award’ and Stevie's Customer Service and Sales ‘Best Demand Generation Campaign’ Award. John is also a regular speaker and blogger, and has been recognised in LinkedIn's Top 10 Most Engaged UK Marketers, was voted one of the UK's Top Online Marketing Influencers by TopRank and was B2B Marketing Magazine's Marketer of the Year.