Interesting problems wanted…
Much like our name, our ethos is focussed on building strong and enduring connections between brands and audiences through shared values and consistent behaviour, we work across sector and specialism guided by the interesting problems that brands have and how best to solve them. In so honing our problem solving skills Unity has pioneered a more humanistic approach to marketing with an emphasis on meeting audience needs and blending marketing science with creativity and imagination to drive value for clients.
It used to be said that ‘today’s consumers don’t just buy brands, they buy in to them’ but this has progressed, audiences quite literally buy the brand now and in so doing take ownership of it, placing them in the hands of the user like never before.
Brand value, alignment of execution and genuine engagement has never been more vital or more challenging and these are the problems we relish.