We're delighted to share this useful and insightful thought piece from Selbey Anderson partner network agency Infinia Group looking at how to engage with generative AI tools and how to keep the right balance between people and machines. To find out more about Infinia visit www.infiniagroup.com
Gerry Hopkinson
Following a successful career in communications, including co-founding award-winning agency Unity (now part of the Selbey Anderson Group), Gerry set up Selbey Labs in April 2022. Through his work at Unity over the past two decades he has developed a perspective on the role of brands in culture, the importance of observation and benefits of testing and learning.
